# Boundary-Blending Retail Stores NIKElab Merges the Online World with the Physical Realm By Jamie Danielle Munro | Published 2014-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nikelab References: [designboom](http://www.designboom.com/design/nike-presents-nikelab-06-12-2014/) & [nikeinc](http://nikeinc.com/news) NIKElab is a new initiative from the sports powerhouse brand that aims to blend the digital world with the physical retail space. [Nike](https://www.trendhunter.com/trends/nike-running-the-corner) will be showcasing its [new innovations](https://www.trendhunter.com/trends/nike-form-follows-motion) and types of items that the brand works on in a lab environment, with the goal of revealing some of the processes that the company goes through when coming up with new ideas. The company will put on display a number of different items, with stores all over the world including locations in London and Hong Kong to name a few. For those who are avid followers of the sports brand, these clients will love the interactive nature of these stores, and the ability to interact with the designs. Photo Credits: [designboom](http://www.designboom.com/design/nike-presents-nikelab-06-12-2014/), [nikeinc](http://nikeinc.com/news) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Boundary-blending Retail Stores:** Opportunity to merge digital and physical retail spaces to create a unique and interactive shopping experience. - **Interactive Store Experiences:** Opportunity to engage customers through interactive displays and designs in retail stores. - **Innovative Retail Showrooms:** Opportunity to showcase brand innovations and design processes in physical retail spaces. ### Sectors Adopting This - **Sporting Goods:** Opportunity for sporting goods brands to create boundary-blending retail stores. - **Fashion:** Opportunity for fashion brands to incorporate interactive experiences in their retail stores. - **Technology:** Opportunity for technology companies to provide innovative retail solutions for brands looking to merge digital and physical retail spaces. ## Related on Trend Hunter - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Consolidated Sports Innovation Engines](https://www.trendhunter.com/trends/innovation-efforts.md) - [Lifestyle Brand Tech Initiatives](https://www.trendhunter.com/trends/technology-center.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Contemporary Engaging Stores](https://www.trendhunter.com/trends/unique-retail-concept-store.md) - [Phygital Fashion Retail Experiences](https://www.trendhunter.com/trends/macys-mstylelab.md) - [Revitalized Shopping Destinations](https://www.trendhunter.com/trends/foot-lockers-home-court.md)