# Same-Day Personalized Sneakers NIKEiD Custom Shoes Now Lets Shoppers Choose a Bespoke Tag By Cadhla Gray | Published 2015-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nikeid-custom References: [caplex](http://ca.complex.com/sneakers/2015/10/nikeid-personalization-option) & [help-en-us.nike](http://help-en-us.nike.com/app/answers/detail/a_id/1443/~/personalization-policy-for-nikeid-products-and-personalized-socks) While the NIKEiD custom shoe service is extremely successful and popular, the one problem consumers find is the length of time it takes to receive the highly anticipated products. [Nike](https://www.trendhunter.com/trends/airimagination) has responded to that issue by creating a new 'Personalized Product' option that gives customers the ability to create, order and own a pair of custom shoes in just one day. Instead of choosing the material and pattern, shoes are selected from existing models and colorways. However, they can have a custom "tag" added to the sole, be it a name, place, a team or even a hashtag that's close to the sneakerhead's heart. The only restrictions are that it can't include profanity or violent, discriminatory or trademarked content. Therefore, consumers who want a pair of NIKEiD custom shoes for an upcoming game or event can get them without having to wait the standard month. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Same-day Personalization:** Nike's new 'Personalized Product' option offers same-day customization of shoes, solving the issue of lengthy wait times for NIKEiD custom shoes. - **Custom Tagging:** The addition of customizable 'tags' on the sole of NIKEiD custom shoes allows consumers to personalize their sneakers with names, places, teams, or hashtags. - **Accelerated Production:** Nike's ability to create and deliver custom shoes in just one day demonstrates the potential for accelerated production processes in the footwear industry. ### Industries Being Reshaped - **Footwear:** The customization option provided by NIKEiD and the introduction of same-day personalization presents a disruptive innovation opportunity in the footwear industry. - **E-commerce:** The trend of same-day personalized sneakers highlights the potential for e-commerce platforms to offer customized products with fast turnaround times. - **Sports Apparel:** The ability to order customized shoes for upcoming games or events without waiting a month emphasizes the opportunity for disruptive innovation in the sports apparel industry. ## Related on Trend Hunter - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Personalized Footwear Pop-Ups](https://www.trendhunter.com/trends/asics-personalization-studio.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [3D-Printed Sports Sneakers](https://www.trendhunter.com/trends/nike-air-max-1000.md) - [Boldly Tonal Patient-Designed Sneakers](https://www.trendhunter.com/trends/2024-doernbecher-freestyle.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Valentine's-Inspired Sneakers](https://www.trendhunter.com/trends/valentines-day-2025-sneakers.md)