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# Legendary Tennis Shoes
The NIKECOURT Zoom Vapor AJ3 Will Be Rocked By Roger Federer

By Rahul Kalvapalle | Published 2014-11-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nikecourt-zoom-vapor-aj3
References: [ballerstatus](http://www.ballerstatus.com/2014/11/10/federer-says-nikecourt-zoom-vapor-aj3-limited/) & [news.nike](http://news.nike.com/news/back-in-black-nike-court-presents-latest-zoom-vapor-aj3-by-jordan)

The new version of the NIKECOURT Zoom Vapor AJ3 is a truly special shoe, in that it will be worn by the all-time greatest [tennis player Roger Federer](https://www.trendhunter.com/trends/tennis-20-sneakers) but bears the branding and legend of the all-time [greatest basketball player Michael Jordan](https://www.trendhunter.com/trends/air-jordan-23-1).

Both Federer and Jordan played a role in the creative process of designing the shoe, a process led by legendary [Nike](https://www.trendhunter.com/trends/air-jordan-23) designer Tinker Hatfield.

The NIKECOURT Zoom Vapor AJ3 is equipped with Dynamic Fit technology that allows the sneaker to adapt to the wearer's foot, as well as a Nike Zoom unit stored in cushioned Phylon. The shoe features the signature RF graphic associated with the Roger Federer brand, elephant-print panels and classic Nike Air logo on the heel.

This limited-edition shoe is available at NikeLab locations, Niketown London, select global retailers and Nike's official website.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 11% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Celebrity Collaboration:** Opportunity to leverage influential celebrities from different fields to create unique and highly sought-after products.
- **Customized Fit Technology:** Incorporating adaptable technology to create personalized and comfortable products that mold to the wearer's foot.
- **Limited Edition Releases:** Creating scarcity and exclusivity through limited-edition releases to drive high-demand for unique products.

### Industries Being Reshaped

- **Athletic Footwear:** Innovating the athletic footwear industry by merging different sports and celebrity icons to create distinctive and collectible shoe designs.
- **Sportswear:** Exploring innovative designs and materials in the sportswear industry that enhance athlete performance and style through collaborations with influential figures.
- **Retail:** Capitalizing on limited-edition releases and celebrity collaborations to drive foot traffic and online sales for retail stores and e-commerce platforms.

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