# Soda-Inspired Sneakers This Edition of the Nike Zoom Soldier 9 Takes Its Colors from Sprite By Charlotte Joyce Kidd | Published 2015-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-zoom-soldier References: [hypebeast](http://hypebeast.com/2015/6/nike-zoom-soldier-9-sprite) & [kicksonfire](http://www.kicksonfire.com/2015/06/18/nike-lebron-zoom-soldier-9-sprite-official-images/) This [Nike](https://www.trendhunter.com/trends/lebron-xxii) Zoom Soldier 9 colorway draws inspiration from the popular lemon-lime beverage Sprite. Sporting the signature colors of the iconic soda brand, the Nike Zoom Soldier 9 really does look like a can of Sprite. The mesh upper is a bright Game Royal blue. The supportive strap configuration is done in Green Strike, and the interior of the shoe is lined in black. The rubber outsole -- which features Zoom technology cushioning -- is a vibrant, eye-catching white. The Nike swoosh on the side of the shoe is colored in a translucent blue speckled with white, reminiscent of the refreshing effervescence of a can of Sprite. These [Sprite sneakers](https://www.trendhunter.com/trends/ja-morant) use an unusual pop culture influence to create an attention-grabbing, refreshingly bright version of the [Nike Zoom Soldier basketball shoe](https://www.trendhunter.com/trends/luka-4). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 16% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Soda-inspired Fashion:** The use of popular beverage branding and colors in fashion items has disruptive innovation opportunities in creating attention-grabbing and nostalgia-driven products. - **Color-branded Merchandise:** Creating merchandise using signature colors of iconic brands provides a disruptive opportunity to leverage brand recognition and fan-base loyalty. - **Influence-based Collaborations:** Collaborations based on unusual pop-culture inspirations like this Nike-Sprite sneaker partnership encourage unique and refreshing product designs. ### Who This Affects Most - **Footwear Industry:** The release of soda-inspired shoes indicates that the footwear industry has disruptive innovation opportunities in collaboration marketing. - **Beverage Industry:** Beverage companies can leverage their branding recognition by collaborating with fashion brands to create refreshing and visually-appealing products. - **Sports Marketing Industry:** In sports marketing, collaborations that promote products with culturally-inspired designs provide a disruptive approach to engage with fans and attract new customers. ## Related on Trend Hunter - [Candy-Themed Tonal Basketball Shoes](https://www.trendhunter.com/trends/lebron-xxii.md) - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md) - [Statue-Inspired Basketball Shoes](https://www.trendhunter.com/trends/sabrina-3-statue.md) - [Neon-Tinged Performance Footwear](https://www.trendhunter.com/trends/air-foamposite-one-1.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Chromatic Overlaid Sleek Sneakers](https://www.trendhunter.com/trends/metallic-pewter.md) - [Juice-Themed Sneaker Editions](https://www.trendhunter.com/trends/ja-morant.md) - [Layered Green Tonal Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-6.md) - [Neon-Tinged Basketball Shoes](https://www.trendhunter.com/trends/luka-4.md)