# Fresh Mesh Footwear The Nike Zoom Hyperdunk 2011 Scores High In Functionality & Style By Jaime Neely | Published 2011-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-zoom-hyperdunk-2011 References: [hypebeast](http://hypebeast.com/2011/08/nike-zoom-hyperdunk-2011-whiteredblack/) & [nike](http://www.nike.com/nikeos/p/nike/en_US/) The new [Nike](https://www.trendhunter.com/trends/alphafly-3) Zoom Hyperdunk 2011 shoe is one of the brand's hottest design with top-notch performance qualities. Not only does this shoe have an extremely [sleek and stylish silhouette](https://www.trendhunter.com/trends/metallic-pewter), it also boasts some of the most desirable characteristics for hitting the [basketball court](https://www.trendhunter.com/trends/ja-2-2). The Nike Zoom Hyperdunk 2011 is made using a flywire technology and a highly breathable mesh material on the upper exterior of the shoe. What makes the shoe great for shooting hoops is its exceedingly lightweight feel and flexibility. The Nike Zoom Hyperdunk 2011 is available in three red, white and black colorways. Set to hit stores late August, this shoe is by far the most functional and stylish in its field. **Implications** - Businesses that are able to offer their clients the luxury of products that meet the needs for both function and style will fare well in today's industry. Consumers will invest in those products that provide them with the most qualities that complement their lifestyles. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Functionality & Style:** Combining functionality and style in products can appeal to consumers seeking products that complement their lifestyles. - **Flywire Technology:** The use of flywire technology in footwear offers opportunities for innovation in other industries like sports equipment and apparel. - **Breathable Mesh Material:** The incorporation of breathable mesh material in products presents disruptive innovation opportunities in industries such as outdoor clothing and accessories. ### Sectors Adopting This - **Footwear:** The footwear industry can leverage the trend of combining functionality and style to create designs that cater to consumers' lifestyle preferences. - **Sports Equipment:** The sports equipment industry can explore the application of flywire technology to create lightweight and flexible products that enhance performance. - **Apparel:** The apparel industry can capitalize on the use of breathable mesh material to develop clothing items with superior breathability and comfort. ## Related on Trend Hunter - [Men's Mesh Running Shoes](https://www.trendhunter.com/trends/flamelike-caging-design.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [High-Tech Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8.md) - [Neon-Tinged Performance Footwear](https://www.trendhunter.com/trends/air-foamposite-one-1.md) - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Chunky High-Performance Runners](https://www.trendhunter.com/trends/zoom-fly-6.md) - [Knitted Breathable Dynamic Sneakers](https://www.trendhunter.com/trends/flyknit-venture.md) - [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md)