# Chinese Street Sneaks The Nike Zoom Greater China Edition is Casual and Cool By Michael Hines | Published 2010-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-zoom-greater-china References: [highsnobiety](http://www.highsnobiety.com/news/2010/09/01/nike-sportswear-x-fragment-design-zoom-all-court-china-edition/) & [goincase](http://www.goincase.com/fragment/) I'm as American as apple pie, but I'd gladly gain dual citizenship to get my hands on the [Nike](https://www.trendhunter.com/trends/air-force-1-low-6) Zoom Greater China Edition. This shoe was created as part of a collaboration with [Fragment Design](https://www.trendhunter.com/trends/fendi-4) and features simple styling and coloring. A lot of Nike shoes tend to be loud and proud, which is okay. What I like about the Nike Zoom Greater China Edition is that it is [low-top](https://www.trendhunter.com/trends/court-shot), and it uses very few colors. The perforated logo is really the only thing that stands out here, making this the perfect casual shoe for Nike fans. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Sneaker Design:** Opportunity for disruptive innovation: Create low-top sneakers with simple styling and limited color options for a sleek and casual look. - **Collaboration Partnerships:** Opportunity for disruptive innovation: Form collaborations with designers or brands to create unique and exclusive sneaker editions that cater to specific markets. - **Perforated Logo Trend:** Opportunity for disruptive innovation: Incorporate perforated logos into sneaker designs to create a subtle but distinctive branding element. ### Sectors Adopting This - **Footwear:** Opportunity for disruptive innovation: Invest in creating minimalist sneakers that cater to the growing demand for casual and understated footwear. - **Fashion Design:** Opportunity for disruptive innovation: Collaborate with sneaker brands to design limited edition collections that merge fashion and sportswear aesthetics. - **Branding and Marketing:** Opportunity for disruptive innovation: Develop unique branding techniques such as perforated logos to create subtle but recognizable brand identities for products. ## Related on Trend Hunter - [Lunar Festivity-Inspired Embroidered Shoes](https://www.trendhunter.com/trends/air-force-1-low-6.md) - [Futuristic Sporty Patriotic Shoes](https://www.trendhunter.com/trends/air-max-dn-sneaker.md) - [Leather Base Layered Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-5.md) - [Contrasting Minimal Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-white-colorway.md) - [Chromatic Overlaid Sleek Sneakers](https://www.trendhunter.com/trends/metallic-pewter.md) - [Lunar New Year-Inspired Sneaker](https://www.trendhunter.com/trends/nike-dunk-low-2.md) - [Snake-Honoring Whimsical Sneakers](https://www.trendhunter.com/trends/air-jordan-11-low.md) - [Stealthy All-Black Technical Shoes](https://www.trendhunter.com/trends/zoom-vomero-5-sneaker.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md)