# NBA Superstar-Designed Sneakers Nike Basketball Debuts the Nike Zoom Freak 4 to Celebrate 'Rise' By Niko Pajkovic | Published 2022-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-zoom-freak-4 References: [modern-notoriety](https://www.modern-notoriety.com/giannis-antetokounmpo-nike-zoom-freak-4-release-date/?utm_source=feedly&utm_medium=rss&utm_campaign=giannis-antetokounmpo-nike-zoom-freak-4-release-date) & [nike](http://nike.com) [Nike Basketball](https://www.trendhunter.com/trends/kd-4) has announced the launch of an all-new [basketball sneaker](https://www.trendhunter.com/trends/basketball-sneaker-1) called the Nike Zoom Freak 4, which has been launched to celebrate the premiere of 'Rise', a biopic about [NBA](https://www.trendhunter.com/trends/zoom-freak-5) player Giannis Antetokounmpo. The new sneaker is the fourth version of the Zoom Freak, and it arrives with some notable upgrades and a new low-cut structure. The shoe's most notable feature is a unique reverse Swoosh logo on its lateral side, which comes with text reading: “The One Who Believed Would Become The Unbelievable.” In addition, the sneaker comes dressed in an eye-pleasing black, blue, green, and pink color scheme. "In terms of technical features, the Zoom Freak 4 comes with an Airpod built into the forefoot. According to Nike Basketball, the Zoom Freak 4 pays tribute to Antetokounmpo's "journey from unknown to unbelievable" Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 78% | Activity: 24% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Athlete-designed Sneakers:** Opportunity for apparel and footwear companies to partner with athletes to bring their unique style and perspective to sneakers. - **Reverse Logo:** Opportunity for branding companies to explore unconventional ways to incorporate logos and messages into products, such as the unique reverse Swoosh on the Nike Zoom Freak 4. - **Airpod Technology in Sneakers:** Opportunity for athletic and technology companies to collaborate and develop new innovations, such as the Airpod built into the forefoot of the Nike Zoom Freak 4. ### Sectors Adopting This - **Apparel:** The apparel industry can leverage the trend of athlete-designed sneakers to boost sales and strengthen brand image. - **Footwear:** The footwear industry can benefit from collaborations with athletes to bring unique designs and perspectives to sneakers. - **Branding:** The branding industry can explore unconventional ways to incorporate logos and messages into products, inspired by the unique reverse Swoosh on the Nike Zoom Freak 4. ## Related on Trend Hunter - [Dynamic Athlete-Backed Basketball Shoe](https://www.trendhunter.com/trends/zion-4.md) - [Performance-Focused Basketball Sneakers](https://www.trendhunter.com/trends/gt-cut-3.md) - [Neon-Tinged Basketball Shoes](https://www.trendhunter.com/trends/luka-4.md) - [Greyscale Leather Speckled Sneakers](https://www.trendhunter.com/trends/fear-colorway-1.md) - [Minimal Collaborative Basketball Shoes](https://www.trendhunter.com/trends/kawhi-iv.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Floral Adorned Blue Sneakers](https://www.trendhunter.com/trends/forget-me-not.md) - [Basketball-Honoring Sneakers](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes.md) - [Blue-Tonal Performance Sneakers](https://www.trendhunter.com/trends/sabrina-3.md)