# Starkly Athletic Lookbooks The Nike x UNDERCOVER Gyakusou Holiday 2014 Collection is Chic By Michael Hemsworth | Published 2014-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-x-undercover-gyakusou-holiday-2014-collection References: [highsnobiety](http://www.highsnobiety.com/2014/10/25/nike-undercover-gyakusou-styled-by-end) & [nike](http://nike.com) The athletic fashion wave is showing no signs of slowing down as the release of more variations of the [sporty aesthetic](https://www.trendhunter.com/trends/elevated-athleisure) permeate the industry, and the [Nike](https://www.trendhunter.com/trends/nike-and-offwhite) x UNDERCOVER Gyakusou Holiday 2014 Collection is a further extension of this very lifestyle. Designed to be comfortable for activity but fresh enough for city wear, the Nike x UNDERCOVER Gyakusou Holiday 2014 Collection highlights the best of both worlds: Nike's awesome materials and fit meshed seamlessly with UNDERCOVER Gyakusou's sense of international cool. Whether it's [comfortable active wear](https://www.trendhunter.com/trends/wintry-athletic-apparel) for a 10km run you're looking for or a more reserved style, it's clear the Nike x UNDERCOVER Gyakusou Holiday 2014 Collection will have you covered (figuratively and literally) this season. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 66% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Athletic-fashion Fusion:** The trend of fashion brands creating collections that are both stylish and practical for activities is providing opportunities for innovation in material technology. - **Sporty-chic:** The trend of sportswear as daily wear is leading to the creation of more versatile pieces that cater to both comfort and fashion, creating opportunities for cross-industry collaboration. - **International Cool:** The trend of streetwear and sportswear as a global fashion statement is creating opportunities for fashion brands to tap into the global market with culturally-inspired designs. ### Industries Being Reshaped - **Fashion Industry:** The fusion of athletic wear and fashion provides opportunities for innovative and sustainable material technology for clothes manufacturing. - **Sportswear Industry:** The trend of sportswear as fashion provides opportunities for collaboration with fashion brands to create versatile and stylish activewear. - **Marketing and Advertising Industry:** The trend of global streetwear and sportswear as a fashion statement provides opportunities for marketing campaigns focused on cross-cultural fashion inspirations. ## Related on Trend Hunter - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md) - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md)