# Athlete-Signed Skate Apparel The Nike x Stefan Janoski Sneaker Celebrates Its 10th Anniversary By Kalin Ned | Published 2019-10-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nike-x-stefan-janoski References: [hypebeast](https://hypebeast.com/2019/10/stefan-janoski-nike-sb-personalized-sneaker-skateboard-release) & [canteen.theberrics](https://canteen.theberrics.com/collections/autographed?page=1) The [Nike](https://www.trendhunter.com/trends/stash-1) x Stefan Janoski sneaker was released 10 years ago but that does not necessarily mean that the hype around it is over. In a celebratory gesture for his [Nike SB](https://www.trendhunter.com/trends/nike-sb-2), the [pro skater signed and sealed 25 boxes](https://www.trendhunter.com/trends/while-you-were-sleeping) of the footwear model. At an event, he performed a trick with a box in hand. He then inscribed the name of the trick inside the box and inserted a "related illustration." The pairs were made available for purchase thereafter at The Canteen and "sold out rather immediately." Aside from the Nike x Stefan Janoski 10-year sneaker collaboration, the pro skater also autographed a limited number of Habitat Skateboards. Photo Credits: Yoon Sul/ The Berrics ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 57% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Athlete-signed Skate Apparel:** Opportunity for brands to collaborate with athletes to create limited edition signed apparel, increasing brand loyalty and generating hype. - **Celebratory Gesture Marketing:** Brands can leverage anniversaries or milestones to create special edition products and events, attracting attention and driving sales. - **Limited Edition Collectibles:** The popularity of limited edition products and collectibles continues to grow, creating opportunities for brands to create unique and exclusive items for fans and collectors. ### Who This Affects Most - **Sports Apparel:** Sports apparel brands can explore collaborations with athletes to create limited edition signed items, boosting brand recognition and sales. - **Skateboarding Equipment:** Skateboarding brands can leverage the popularity of pro skaters by offering signed skateboards or limited edition merchandise, attracting fans and collectors. - **Event Marketing:** Companies in the event marketing industry can develop strategies to create and promote special events around anniversaries or milestones, generating excitement and engagement. ## Related on Trend Hunter - [Anniversary-Celebrating Arty Skateboard Decks](https://www.trendhunter.com/trends/stevie-williams1.md) - [Graffiti Artist-Made Rare Sneakers](https://www.trendhunter.com/trends/stash-1.md) - [Dynamic Patterned Skate Sneakers](https://www.trendhunter.com/trends/ps8-skate-sneaker.md) - [Olympic-Inspired Skate Sneakers](https://www.trendhunter.com/trends/dunk-olympic-safari.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Laceless Textural Mid-Cut Sneakers](https://www.trendhunter.com/trends/diorr-greenwood.md) - [Preppy Minimal Skate Sneakers](https://www.trendhunter.com/trends/nicole-hause.md) - [Aqua-Tonal Textural Skate Sneakers](https://www.trendhunter.com/trends/day-one-sneaker.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md)