# Exclusive Sneaker Pop-Ups This Nike x Off White Activation Offers Limited Edition Styles By Jana Pijak | Published 2017-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-x-off-white References: [buro247.au](http://www.buro247.com.au/fashion/news/sneaker-freaker-nike-x-off-white-pop-up-opens-this.html) Sydney-based sneaker shop Supply will be hosting a [Nike](https://www.trendhunter.com/trends/nike-running-the-corner) x Off White pop-up shop this week in celebration of the brands’ November launch of ‘The Ten’ collection. Remixing ten iconic Nike sneakers – ranging from the Air Jordans to the Air Prestos -- Off White founder and Kanye West collaborator Virgil Abloh gives each familiar shape his signature design stamp. Abloh’s remixed elements include literal typography logos, and industrial accents like heavy-duty plastic ties that are added to select styles. Supply’s Nike x Off White pop-up with give fans a chance to score one of ‘The Ten’ collection’s exclusive sneaker styles while learning more about its conception and designer Virgil Abloh’s inspiration. Targeting Millennial streetwear enthusiasts, this pop-up shop responds to the demographic’s desire for [experiential retail](https://www.trendhunter.com/trends/woolrich-black-label), and exclusivity. Image Credit: Buro 247 ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Experiential Retail:** Pop-up shops are becoming increasingly popular as consumers crave more meaningful interactions with brands. - **Collaborative Collections:** Collaborations between designers and brands are creating buzz and driving sales as consumers seek out unique products. - **Limited Edition Offerings:** Limited edition products are appealing to consumers who seek exclusivity and are willing to pay a premium for it. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from creating unique collaborative collections that give consumers a reason to choose one brand over another. - **Retail:** Retailers can capitalize on the trend towards experiential retail by creating pop-up shops that offer consumers a unique and memorable shopping experience. - **Footwear:** In the highly competitive footwear industry, offering limited edition styles can be an effective way to generate buzz and drive sales. ## Related on Trend Hunter - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md) - [Story-Driven Sneaker Launches](https://www.trendhunter.com/trends/while-you-were-sleeping.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md)