# Gender-Fluid Soccer Apparel The Latest Nike x Martine Rose Collection Breaks Down Gender Norns By Katherine Pendrill | Published 2023-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-x-martine-rose References: [hypebae](https://hypebae.com/2023/7/nike-martine-rose-football-styling-collection-sneakers-release-details) [Nike](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign) has teamed up with the famed British Jamaican menswear designer and behind the Martine Rose label to launch the new Nike x Martine Rose collection. With its new collection, Nike aims to break down traditional gender boundaries with [gender-neutral footwall (soccer) apparel](https://www.trendhunter.com/trends/humanrace-4). More specifically, the collection is designed for elite players in women's football, offering them tailored yet functional pieces that throw a nod to the vibrant goalkeeper jerseys of the ’90s. Within the collection, you'll find suit jacket, trousers, trench coats, and shirts, alongside accessories like sunglasses and the latest Nike x Martine Rose Shox Mule MR 4 in three eye-catching new colorways. As Martine noted in a press release: "I want women to feel powerful in their suits as men do. Moreover, there’s no gender attached to the suit. Anyone can wear it." The new Nike x Martine Rose collection officially launches on July 25, 2023. Image Credit: Nike x Martine Rose, [hypebae](https://hypebae.com/2023/7/nike-martine-rose-football-styling-collection-sneakers-release-details) ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 78% | Activity: 52% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Gender-neutral Footwall Apparel:** The collaboration between Nike and Martine Rose presents an opportunity for disruptive innovation in creating gender-neutral sports apparel. - **Elite Women's Football Fashion:** The collection's tailored yet functional pieces cater to elite female soccer players, indicating a potential disruption in the women's football fashion industry. - **Vibrant '90s Inspired Jerseys:** The nod to the vibrant goalkeeper jerseys of the '90s within the collection opens up an opportunity for disruptive innovation in retro-inspired sportswear. ### Where This Applies - **Sportswear Industry:** Nike's collaboration with Martine Rose signifies a potential disruptive innovation in the sportswear industry by challenging traditional gender boundaries. - **Women's Fashion Industry:** The gender-fluid soccer apparel collection presents an opportunity for disruptive innovation in the women's fashion industry by offering inclusive and empowering designs. - **Sports Equipment Industry:** The launch of the Nike x Martine Rose collection introduces an opportunity for disruptive innovation in the sports equipment industry, particularly in the development of gender-neutral accessories. ## Related on Trend Hunter - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Football Culture-Inspired Athletic Collaborations](https://www.trendhunter.com/trends/palace-and-nike.md) - [Performance-Driven Football Wear](https://www.trendhunter.com/trends/t90-jersey.md) - [Rose-Centric Sports Kits](https://www.trendhunter.com/trends/real-madrid.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Technical Football Collabs](https://www.trendhunter.com/trends/furon-v8-collection.md)