# Momentous Soccer Moment Ads The Nike 'Write The Future' Commercial is of Epic Proportions By Allison Love | Published 2010-05-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nike-write-the-future References: [adsoftheworld](http://adsoftheworld.com/media/tv/nike_write_the_future) & [nike](http://www.nike.com/nikeos/p/nike/en_CA/) The newest World Cup soccer commercial, the [Nike](https://www.trendhunter.com/trends/awaken-your-madness) 'Write the Future' 3-minute mini-movie, is of epic proportions. The commercial features some of the best [soccer players in the world](https://www.trendhunter.com/trends/we-are-football) from, Cristiano Ronaldo and Wayne Rooney to Ronaldhinho and Didier Drogba (not to mention a nice little cameo by Kobe Bryant). The commercial chronicles what it would be like if the famous athletes didn't make the right move in crucial moments of games. Of course, they all end up being epic with their actions and the Nike 'Write the Future' commercial ends up being a very entertaining mini movie. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Athlete-driven Advertising:** Opportunity for companies to feature famous athletes in commercials while highlighting what they bring to the table. - **Branded Mini-movies:** Opportunity for companies to release longer commercials resembling mini-movies to captivate audiences and create buzz. - **Immersive Storytelling:** Opportunity for companies to create ads with narratives that engage audiences and encourage sharing on a larger scale. ### Where This Applies - **Sports Apparel and Gear:** Opportunity for sports apparel and gear companies to feature well-known athletes in their marketing to increase brand recognition. - **Film and Entertainment:** Opportunity to create narrative-driven ads resembling mini-movies that engage audiences. - **Digital Marketing:** Opportunity for digital marketers to create and promote mini-movies that generate buzz and social media engagement. ## Related on Trend Hunter - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Soccer-Focused Tech Campaigns](https://www.trendhunter.com/trends/own-the-moment.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md)