# Cobranded World Cup Pop-Ups The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament By Rebecca Byers | Published 2015-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-world-cup References: [hypebeast](http://hypebeast.com/2015/6/livestock-x-nike-world-cup-pop-up-store) & [deadstock](http://www.deadstock.ca/) Part exhibit and part retail outpost, the Nike World Cup Pop-Up Shop is located in Vancouver's Chinatown. Celebrating the ongoing Women's World Cup taking place across Canada, the pop-up is a collaboration between Nike and apparel and footwear boutique Livestock. The Nike World Cup Pop-Up Shop will feature a selection of football and lifestyle paraphernalia and will be selling customizable soccer kits throughout the tournament. Additionally, the pop-up store will have a bevy of Livestock and Nike merchandise available for purchase. The presence of the Vancouver-based Nike x Livestock branded pop-up store signals an industry's pursuit of elevating the women's competition to the same level of hype experienced with the men's version of the tournament. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 46% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Branded Pop-up Shops:** Opportunity for brands to create immersive retail experiences that align with specific events and collaborations. - **Customizable Soccer Kits:** Growing demand for personalized sports merchandise that allows fans to create their own unique apparel. - **Women's Sports Merchandise:** Increasing market focus on merchandise and apparel specifically targeted towards women in sports. ### Sectors Adopting This - **Retail:** Retailers can capitalize on the trend of branded pop-up shops to attract customers and create buzz around their brand. - **Sports Apparel:** Opportunity for sports apparel companies to innovate and offer customizable soccer kits that cater to the growing demand. - **Women's Fashion:** Fashion industry can tap into the market for women's sports merchandise by designing stylish and functional apparel. ## Related on Trend Hunter - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Soccer-Themed Fragrance Pop-Ups](https://www.trendhunter.com/trends/brazil-and-argentina.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Women's Football Pubs](https://www.trendhunter.com/trends/the-queens-header.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md)