# Classic Game Upgrades The Nike World Cup 'Write the Future' Digital Pinball is Totally Awesome By Vittoria Natarelli | Published 2010-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-world-cup-write-the-future-digital-pinball References: [adverblog](http://www.adverblog.com/archives/004255.htm) & [doubleyou](http://www.doubleyou.com/) The [Nike](https://www.trendhunter.com/trends/fc-25) World Cup 'Write the Future' Digital Pinball game adds soccer to the ultimate stand-up arcade game. With [soccer cleats](https://www.trendhunter.com/trends/air-max-plus-tiempo) as movable pegs and a soccer ball as the pinball, two of the world’s favorite games have been combined to create something totally awesome. This video and pinball game is part of Nike Spain’s contribution to the world-wide 'Write the Future’ campaign. The Nike World Cup Write the Future Digital Pinball is just another addition to Nike’s nonstop World Cup campaigning. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 31% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Digital Pinball Games:** Opportunity for developing new digital pinball games that combine popular sports or themes. - **Branded Gaming Experiences:** Opportunity to create branded gaming experiences that tie in with promotional campaigns or events. - **Cross-promotional Collaborations:** Opportunity for collaborations between brands from different industries to create unique products or experiences. ### Industries Being Reshaped - **Gaming:** Opportunity for gaming companies to explore new game concepts and experiences. - **Sports:** Opportunity for sports brands to create innovative products that merge sports and gaming elements. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop creative campaigns that utilize branded gaming experiences. ## Related on Trend Hunter - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [All-Digital Pinball Machines](https://www.trendhunter.com/trends/toyshock-21c-digital.md) - [Search Engine Football Games](https://www.trendhunter.com/trends/mini-cup.md) - [Digitized Pinball Machines](https://www.trendhunter.com/trends/skillshot-fx-digital-pinball.md) - [Futuristic Metallic Football Shoes](https://www.trendhunter.com/trends/total-90-iii-1.md) - [Playful Foosball Toy Blocks](https://www.trendhunter.com/trends/lego-table-football-moc.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Soccer-Themed AR Activations](https://www.trendhunter.com/trends/score-with-pogba.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md)