# Epic Sport Animation The Nike World Basketball Festival Ad is Mesmerizing By Vittoria Natarelli | Published 2010-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-world-basketball-festival References: [designyoutrust](http://designyoutrust.com/2010/08/26/nike-–-world-basketball-festival-exclusive-footage/) & [vimeo](http://vimeo.com/14359525) The Nike World Basketball Festival hired Buck, an incredible director who directed and produced one 30 second spot for television. The talented Buck also created other pieces of [animated goodness that coated multiple screens](https://www.trendhunter.com/trends/fc-25) in Times Square for the World Basketball Festival in NYC. Hiring the best in the creative world has become just as important as having a good product. The Nike World Basketball Festival ad has been circling the internet because of its beauty while still providing [awareness and buzz over the event](https://www.trendhunter.com/trends/let-them-talk). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 11% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Animation Advertising:** Exploring animation techniques in advertising can create visually captivating and impactful campaigns. - **Multiscreen Marketing:** Utilizing multiple screens in advertising campaigns can enhance brand visibility and engagement in high-traffic areas like Times Square. - **Creative Talent Acquisition:** Recognizing the significance of hiring top creative professionals can result in visually stunning and buzz-worthy advertisements. ### Who This Affects Most - **Sports Apparel:** Sports apparel companies can leverage animation advertising to showcase their products in visually appealing and engaging ways. - **Advertising and Marketing:** The advertising and marketing industry can explore the potential of multiscreen marketing to create immersive brand experiences in key locations. - **Creative Services:** Creative agencies and production companies can highlight the importance of their talent acquisition strategy in delivering exceptional and attention-grabbing campaigns. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Animated Sports Experiences](https://www.trendhunter.com/trends/dunk-the-halls.md) - [Reimagined Holiday Spots](https://www.trendhunter.com/trends/nba-jingle-hoops.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Female-Focused Sports Initiatives](https://www.trendhunter.com/trends/led-basketball-court.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md)