# Reflective Sports Apparel The Nike Women's Color Block Blends Performance and Style By Rahul Kalvapalle | Published 2014-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-womens-color-block References: [sneakerreport](http://sneakerreport.com/news/nikelab-cooks-up-the-womens-color-block-collection/) & [nikeinc](http://nikeinc.com/news/nikelab-presents-the-nike-women-s-color-block-collection) The [Nike](https://www.trendhunter.com/trends/tech-fleece-suits) Women's Color Block collection takes Nike's classic sports fleece looks to the next level using ultra-bold color blocks. The Nike Tech Fleece Cocoon Jacket, Tech Fleece Crew and Tech Fleece Pants all feature intricate reflective details that create playfully irreverent patterns using color. The collection also includes a striped mash-up that is repurposed using the Nike Mezzo print. These prints are applied in both bold and understated ways depending on the piece. These exclusive pieces are available in a choice of two color schemes, Classic Sport Block -- featuring black/gray and heather/white with a reflective Nike [Futura](https://www.trendhunter.com/trends/3000gt-vr4) logo -- and High-End Subtle Block -- featuring burgundy, navy, gray and heather with a black Nike Futura logo. The Nike Women's Color Block apparel collection is available on the official Nike [Lab](https://www.trendhunter.com/trends/le-labo-shiu-25) website as well as global Nike Lab locations. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 88% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Ultra-bold Color Blocks:** The use of ultra-bold color blocks in sports apparel creates an opportunity for disruptive innovation in athletic fashion. - **Reflective Details:** The incorporation of intricate reflective details in sports apparel opens doors for disruptive innovation in safety-enhancing activewear. - **Printed Mash-up:** The application of printed mash-up designs in sports apparel presents a disruptive innovation opportunity for unique and personalized athletic fashion. ### Sectors Adopting This - **Athletic Fashion:** The disruptive innovation potential in incorporating ultra-bold color blocks, reflective details, and printed mash-up designs into athletic fashion is significant. - **Safety-enhancing Activewear:** The incorporation of intricate reflective details in sports apparel can drive disruptive innovation in the development of safety-enhancing activewear. - **Personalized Athletic Fashion:** The use of printed mash-up designs in sports apparel offers disruptive innovation potential in creating personalized and unique athletic fashion offerings. ## Related on Trend Hunter - [Colorful Collaborative Jersey Sets](https://www.trendhunter.com/trends/tech-fleece-suits.md) - [Off-Grid Urbanite Fleece Garments](https://www.trendhunter.com/trends/nike-boreas.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Retro 90s Climber Fleeces](https://www.trendhunter.com/trends/nike-acg-wolf-tree-polartec-fleece.md) - [Style-Minded Workout Equipment](https://www.trendhunter.com/trends/nike-strength-volt-collection.md) - [Athletic Performance Essentials](https://www.trendhunter.com/trends/nike-running-collection.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Athlete-Honoring Apparel Lines](https://www.trendhunter.com/trends/halo-2.md) - [Tech-Inspired Sporty Collections](https://www.trendhunter.com/trends/climacool.md)