# Movement-Encouraging Workout Wear The Nike Women Fall Line is Modeled by Pro Athlete Morgan Lake By Meghan Young | Published 2015-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-women-fall References: [refinery29](http://www.refinery29.com/2015/07/90925/nike-women-fall-2015) & [nike](http://www.nike.com) The [Nike](https://www.trendhunter.com/trends/feng-chen-wang-2) Women Fall 2015 collection centers around the freedom of movement. Although this might seem like a natural focus considering the fact that the pieces are meant for fitness, the use of lightweight materials really hammers this purpose home. The pieces themselves encourage more movement not only in terms of function, but style as well. From the mesh paneling on the leggings to footwear designed for bodies in motion, the Nike Women Fall 2015 collection will inspire women to keep up the hard work even as the weather begins to cool. The Nike Women Fall 2015 lookbook stars [Morgan Lake](https://www.trendhunter.com/trends/monster-energy-and-morgan-wallen), British heptathlete and high-jump champion, who will be competing in the upcoming World Track and Field Championships and the 2016 Olympics. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Lightweight Materials:** Disruptive innovation opportunity: Developing new lightweight materials for workout wear to enhance freedom of movement. - **Mesh Paneling:** Disruptive innovation opportunity: Incorporating mesh paneling into workout wear to improve breathability and comfort during exercise. - **Footwear for Motion:** Disruptive innovation opportunity: Creating specialized footwear that supports and enhances movement during workouts. ### Where This Applies - **Fitness Apparel:** Disruptive innovation opportunity: Revolutionizing the fitness apparel industry by integrating lightweight materials and functional design for improved performance. - **Athletic Footwear:** Disruptive innovation opportunity: Redefining athletic footwear by developing innovative designs and technologies that optimize movement and performance. - **Sportswear Marketing:** Disruptive innovation opportunity: Innovating sportswear marketing strategies to highlight the benefits of lightweight materials and motion-enhancing features in workout wear. ## Related on Trend Hunter - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Movement-Focused Womens Footwear](https://www.trendhunter.com/trends/fitflop.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Style-Minded Workout Equipment](https://www.trendhunter.com/trends/nike-strength-volt-collection.md)