# Model Workout Ads The Nike Women Fall 2014 Collection Stars an Exercising Karlie Kloss By Meghan Young | Published 2014-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nike-women-fall-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/karlie-kloss-works-nikes-fall-collection-new-shoot/) & [nike](http://www.nike.com) The [Nike](https://www.trendhunter.com/trends/why-do-it-ad) Women Fall 2014 ad campaign is much more candid than one would expect. It follows top model Karlie Kloss as she goes through what people can only assume is a typical workout for her. Exercising with a kettle bell, on a yoga mat and going through some lengthening stretches, the brunette beauty looks fit in a range of [Nike products](https://www.trendhunter.com/trends/nike-x-sacai). Showcasing the brand's latest bra innovation, which essentially rids women of the dreaded uni-boob, as well as some chic shorts and spandex socks, the Nike Women Fall 2014 ad campaign will inspire people to get out and not only purchase some new [fitness gear](https://www.trendhunter.com/trends/nike-strength-volt-collection), but put them to good use. Sometimes it takes looking like a pro to workout like a pro, as Kloss demonstrates. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Athletic Model Endorsements:** Brands can tap into the influence of athletic models like Karlie Kloss to authentically advertise their fitness products and inspire consumers to take up fitness. - **Celebrity Workout Routines:** Publicizing celebrities' workout routines through ad campaigns can lead to increased consumer interest in achieving similar results, presenting opportunities for fitness product innovation. - **Functional Fitness Wear:** Fitness brands can pursue innovation in functional fitness wear by promoting products that enhance specific exercises, like Nike's uni-boob-reducing sports bra featured in the campaign. ### Industries Being Reshaped - **Athletic Apparel:** Athletic apparel companies can design and market fashionable and functional fitness wear inspired by endorsements from athletic models like Karlie Kloss. - **Fitness Equipment:** Fitness equipment companies can develop workouts that mirror those of celebrities like Kloss and align their product offerings with these routines. - **Athlete Endorsements:** Companies can tap into the influence of celebrity athletes and incorporate their workout routines into their product campaigns, driving sales and inspiring innovative product development. ## Related on Trend Hunter - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Fitness Expert Clothing Collections](https://www.trendhunter.com/trends/katherine-mason-for-kinesis.md) - [Performance Athleisure Collections](https://www.trendhunter.com/trends/calia.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)