# EURO Cup Advertising Nike Wins Euro 2008: Los 5 Magnificos By Noora Abu Eitah | Published 2008-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-wins-the-euro-cup-marketing-game-los-5-magnificos References: [creativity-online](http://creativity-online.com/work/view.php?seed=e4224dfa) In this ad for [Nike](https://www.trendhunter.com/trends/scary-good), [Spain's](https://www.trendhunter.com/trends/2026-home-kit) soccer superstars take a few notes regarding Euro 2008. It might have influenced the star's performance. It certainly means something to know that Nike was the brand offering so much support. During the tournament there was a competition waging between the teams' sponsors, Nike & [Adidas](https://www.trendhunter.com/trends/adidas-dubai). Analysts gave the edge to Adidas considering both finalists are equipped by them, but the Nike's seems to have won the battle. In the ad called "Los 5 Magnificos" or "The 5 Magnificents", we see the 5 star players: Andres Iniesta, Cesc Fabregas, Carles Puyol, Sergio Ramos and Fernando Torres. I think they look pretty hot in that ad. Congrats on the win guys! ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 26% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Branded Sponsorship Competitions:** The competition between Nike and Adidas in sponsoring sports teams presents opportunities for disruptive innovation in creating unique and engaging sponsorships. - **Influential Sports Advertising:** The success of Nike's advertising campaign during Euro 2008 highlights the potential for disruptive innovation in creating impactful and memorable sports ads that resonate with consumers. - **Celebrity Athlete Marketing:** The use of star players like Andres Iniesta, Cesc Fabregas, Carles Puyol, Sergio Ramos, and Fernando Torres in Nike's ad demonstrates the power of celebrity athlete marketing and opens up opportunities for disruptive innovation in leveraging athlete endorsements. ### Who This Affects Most - **Sports Sponsorship:** The competition between Nike and Adidas in sponsoring teams in major sports events, such as Euro 2008, presents opportunities for disruptive innovation in redefining the dynamics of sports sponsorship deals. - **Advertising:** The success of Nike's advertising campaign during Euro 2008 showcases the potential for disruptive innovation in creating impactful and memorable ads that cut through the clutter and capture consumer attention. - **Athletic Apparel:** The use of star players in Nike's ad for Euro 2008 highlights the potential for disruptive innovation in leveraging celebrity athlete endorsements to drive sales and market share in the athletic apparel industry. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Next-Gen National Kits](https://www.trendhunter.com/trends/2026-home-kit.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Soccer-Inspired Mural Campaigns](https://www.trendhunter.com/trends/mural-campaign1.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md)