# Athletic Brand Mashups FRUITION Las Vegas Created Nike vs. adidas Shirt Hybrids By Riley von Niessen | Published 2016-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-vs-adidas References: [highsnobiety](http://www.highsnobiety.com/2016/06/08/nike-adidas-synergy-fruition-vegas/) & [shop-fruitionlv](http://www.shop-fruitionlv.com/) Apparel retailer 'FRUITION Las Vegas' created a collection of t-shirts that makes the [Nike](https://www.trendhunter.com/trends/nike-and-offwhite) vs. [adidas](https://www.trendhunter.com/trends/100-thieves-6) rivalry more clear than ever. The 'Synergy Sport' collection cuts the brands in half and combines them to appear side by side, making for a design that is colorful and a little bit controversial. The [Nike vs. adidas apparel](https://www.trendhunter.com/trends/brain-dead-adidas) contrasts the companies' logos and uses opposite colors to make the t-shirts stand out against one another. With the two popular athletic brands fighting for the largely same consumers, the creation of a Nike vs. adidas line allows those with divided interests to express their appreciation for both. While the majority of the t-shirts are cut to the same size as the one its paired with, some versions use different lengths entirely to fully exhibit the disparity between the brands. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 57% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Athletic Brand Mashups:** Creating mashups of popular athletic brands allows consumers to express their divided interests and appreciation for both Nike and adidas. - **Logo Contrast Apparel:** Designing apparel that contrasts the logos and uses opposite colors of Nike and adidas creates a colorful and controversial fashion statement. - **Consumer Brand Loyalty:** Exploring the rivalry between Nike and adidas highlights consumer brand loyalty and the potential for collaboration in other industries. ### Where This Applies - **Apparel Retail:** The apparel retail industry can leverage the trend of athletic brand mashups to create unique and appealing products for consumers. - **Sports and Fitness:** The sports and fitness industry can explore logo contrast apparel to target consumers who appreciate both Nike and adidas. - **Advertising and Marketing:** The advertising and marketing industry can tap into consumer brand loyalty and collaborate with both Nike and adidas to reach a wider audience. ## Related on Trend Hunter - [Esports Merchandising Deals](https://www.trendhunter.com/trends/100-thieves-6.md) - [Athletic Boundary-Blurring Collabs](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf.md) - [Collaboration Apparel Lines](https://www.trendhunter.com/trends/crossover-collection.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Playful Sport-Centric Partnerships](https://www.trendhunter.com/trends/nike-x-lego-group.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Sportswear-Branded Game Bundles](https://www.trendhunter.com/trends/fortnite-3.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md)