# Second-Skin Soccer Shoes The NIKE Vapor Cleats are the Latest from the Forward-Thinking Company By Jamie Danielle Munro | Published 2014-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-vapor References: [designboom](http://www.designboom.com/design/nike-vapor-ultimate-cleat-07-09-2014/) & [nike](http://www.nike.com/ca/en_ca/) The [NIKE](https://www.trendhunter.com/trends/football-boot) Vapor cleats are the latest design from this world-renown company. Released at a perfect time with the [FIFA](https://www.trendhunter.com/trends/ea-sports-fc) World Cup taking place in Brazil, the shoes are meant to be "game-changing" according to DesignBoom. Instead of being stiff, the material used for the cleat is quite soft, making the cleat feel more like a sock than a shoe. Everything is very snug, and it still provides support despite its flexible nature. Overall the new technology incorporated into this design is meant to provide players with the ability to make quicker moves, and not have to worry that the shoes could hold them back. On top of that, the vibrant colors make a great fashion statement. Photo Credits: [designboom](http://www.designboom.com/design/nike-vapor-ultimate-cleat-07-09-2014/), [nike](http://www.nike.com/ca/en_ca/) ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Flexible Sports Shoes:** The trend of flexible sports shoes allows for better movement and quicker actions, leading to a disruptive innovation opportunity for sports equipment companies. - **Fashionable Sports Gear:** The trend of incorporating vibrant colors and stylish designs in sports gear presents a disruptive innovation opportunity for companies to infuse fashion with function in their products. - **Game-changing Sports Technology:** The trend of incorporating cutting-edge technology in sports gear presents a disruptive innovation opportunity for companies to create game-changing products that enhance athletes' performance. ### Where This Applies - **Sports Equipment:** The sports equipment industry has an opportunity to innovate and create new, flexible, and high-tech gear to improve athletes' performance and differentiate themselves from competitors. - **Fashion and Sports Apparel:** The fashion and sports apparel industry can capitalize on the trend of fashionable sports gear by designing and selling products that are both functional and stylish. - **Athletic Footwear:** The athletic footwear industry can benefit from the trend of flexible sports shoes by incorporating soft and flexible materials to create footwear that provides better support and comfort for athletes. ## Related on Trend Hunter - [Athlete-Approved Football Boot Designs](https://www.trendhunter.com/trends/football-boot.md) - [Futuristic Metallic Football Shoes](https://www.trendhunter.com/trends/total-90-iii-1.md) - [Metallic Tinged Football Shoes](https://www.trendhunter.com/trends/tiempo-sneaker.md) - [Speed-Aiding Advanced Football Boots](https://www.trendhunter.com/trends/f50.md) - [High-Performance Football Boots](https://www.trendhunter.com/trends/new-balance-furon-v7-and-tekela-v4.md) - [Sleek Iridescent Soccer Shoes](https://www.trendhunter.com/trends/blue-void.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Tactical Football Capsules](https://www.trendhunter.com/trends/furon-v8.md) - [Athlete-Approved Football Boots](https://www.trendhunter.com/trends/air-mercurial-tn.md)