# Turning Athletes into Smurfs Nike ‘V is for Victory' Campaign By Ayman | Published 2009-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nike-v-is-for-victory-campaign References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/02/cool-nike-v-is-for-victory-ads.html) & [habs.theoffside](http://habs.theoffside.com/gratuitous-nudity/new-nike-campaign-ramos-fabregas-drogba-cole-and-arshavin.html) I have conflicted feelings about the new [Nike](https://www.trendhunter.com/trends/scary-good) ‘V is for victory’ campaign promoting its new jacket design. On the one hand, I think the whole idea of the models with the V hand gesture and pose is pretty cheesy, but on the other hand, I think the [blue body paint](https://www.trendhunter.com/trends/magic-of-blue) (or whatever we see in those pictures) is damn cool and I can’t wait to see how they will turn out. Nike recruited Sergio Ramos, Cesc Fabregas, Didier Drogba, Joe Cole, and Andrei Arshavin to star in the campaign. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Athlete-inspired Fashion:** Opportunity for fashion brands to create clothing lines inspired by athletes. - **Body Paint Marketing:** Potential for brands to use body paint as a unique marketing tool. - **Celebrity Endorsements:** Brands can continue to leverage celebrity endorsements for their marketing campaigns. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore athlete-inspired clothing lines or collaborations for marketing purposes. - **Advertising and Marketing:** Companies can experiment with unique marketing tactics such as body paint to promote their products. - **Sports Equipment and Apparel:** Sports equipment and apparel brands can partner with athletes for celebrity endorsements and product promotions. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Athlete-Approved Football Boot Designs](https://www.trendhunter.com/trends/football-boot.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Football-Centric Hero Campaigns](https://www.trendhunter.com/trends/we-are-football.md)