# Custom-Fit Golfing Footwear Pro Golfer Tiger Woods Teams Up with Nike to Design the Nike TW 14 By M | Published 2013-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-tw-14 References: [nikeblog](http://www.nikeblog.com/2013/05/10/nike-tw-14-release-date-tigers-next-shoe/) & [nike](http://www.nike.com/us/en_us/) It’s no surprise that world-renowned celebrity golfer Tiger [Woods](https://www.trendhunter.com/trends/taylormade-golf) has returned to add to his never-ending partnership with [Nike](https://www.trendhunter.com/trends/air-zoom-victory-tour) and create his latest pair of [golfer-inspired kicks](https://www.trendhunter.com/trends/navy-blue-golf-shoe): ‘The Nike TW 14.’ An update from the 2012 model—The Nike TW 13—the TW 14’s feature Nike’s latest technology breakthroughs, ‘Dynamic Fit’ and ‘Dynamic Flywire,’ for a customized fit that improves mobility and stability during each swing. From sportswear to shoes, Woods and Nike have come up with some of the most popular and functional golfer attire. The TW 14’s include a ‘Nike Free’ sole on the outside of the shoe allowing them to be more flexible. Currently The Nike TW 14's are available in either red/black or white/black. Woods was even seen sporting them at his latest championship win, getting everyone excited for the release date on June 7th. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 57% | Activity: 50% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Custom-fit Golfing Footwear:** The trend of custom-fit golfing footwear is disrupting the golf industry by providing improved mobility and stability during each swing. - **Dynamic Fit Technology:** The trend of incorporating dynamic fit technology in sportswear and shoes is disrupting the overall athletic footwear industry by offering customized and better fitting products. - **Celebrity Collaborations:** The trend of celebrity collaborations in creating sportswear and footwear is disrupting the fashion industry by generating excitement and increased demand for the products. ### Where This Applies - **Golf Equipment:** The golf equipment industry can benefit from utilizing custom-fit golfing footwear to enhance players' performance. - **Athletic Footwear:** The athletic footwear industry can capitalize on the trend of incorporating dynamic fit technology to offer customized and improved fitting shoes. - **Sportswear:** The sportswear industry can leverage celebrity collaborations to create buzz around their products, increasing brand visibility and sales. ## Related on Trend Hunter - [Interchangable Sporty Golf Shoes](https://www.trendhunter.com/trends/air-zoom-victory-tour.md) - [Modern Golfer Footwear Designs](https://www.trendhunter.com/trends/golf-shoe1.md) - [Comfort-Forward Golf Shoes](https://www.trendhunter.com/trends/nano-golf-shoes.md) - [Blue Tonal Footwear Collaborations](https://www.trendhunter.com/trends/take-flight-collection.md) - [Limited-Edition Golf Footwear Silhouettes](https://www.trendhunter.com/trends/japan-s-golf-shoe.md) - [Heritage Performance Golf Shoes](https://www.trendhunter.com/trends/pioneer-magnolia.md) - [Sleek Golf Ready Footwear](https://www.trendhunter.com/trends/keen-x-metalwood.md) - [Bold Tonal Golf Sneakers](https://www.trendhunter.com/trends/air-max-plus-golf.md) - [Multi-Color Golf Silhouettes](https://www.trendhunter.com/trends/lt1.md)