# Retro Runner Replica Nike Air Max 1 Returns By Going Like Sixty | Published 2007-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-trendiest-of-all-athletic-shoes-has-become-retro References: [uncrate](http://www.uncrate.com/men/style/shoes/nike-air-max-1/) & [journeys](http://www.journeys.com/catalog_detail.aspx?c=guys&s=shoes/Athletic&id=61654&csid=PERF2006) Nikes are now retro! The first Air Max Nike shoe was sold twenty years ago. Nike is celebrating by offering a [retro replica](https://www.trendhunter.com/trends/air-max-craze) of the Nike [Air Max 1](https://www.trendhunter.com/trends/flamelike-caging-design). Gray and teal trainer has all the details of the original. A must have for those who appreciate the [classics](https://www.trendhunter.com/trends/nike-v2k-run). **Implications** - Once a successful company has been around for a long enough period of time, they become a cultural icon rather than merely another business. As a result, the opportunity to market products that play to the nostalgia of consumers presents itself. Retroactive design holds a definite appeal to consumers that should not be underestimated or ignored. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 26% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retroactive Design:** Nostalgia-driven marketing of retro products to appeal to consumers' history. - **Cultural Icon Marketing:** Marketing items that depict companies as cultural icons to entice customers who appreciate the classics. - **Replica Products:** Creating replicas or re-releasing original products to appeal to those who appreciate the history and legacy of a company's products. ### Who This Affects Most - **Fashion:** Marketing retroactive fashion trends and designs in various apparel, such as shoes, clothing, and accessories. - **Automotive:** Car makers release retroactive design models to appeal to customers, such as the return of classic muscle cars. - **Technology:** Manufacturers releasing remakes of original models with minor adjustments to appeal to fans of retro technology. ## Related on Trend Hunter - [Dynamic Retro Running Shoes](https://www.trendhunter.com/trends/air-pegasus-2005.md) - [Retro Slim Running Shoes](https://www.trendhunter.com/trends/waffle-trainer.md) - [Nostalgic Millennium Sneaker Models](https://www.trendhunter.com/trends/nike-v2k-run.md) - [Classic Technical Running Shoes](https://www.trendhunter.com/trends/air-max-waffle.md) - [Men's Mesh Running Shoes](https://www.trendhunter.com/trends/flamelike-caging-design.md) - [Retro Brightly Accented Runners](https://www.trendhunter.com/trends/air-max-craze.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Bold Tonal Sneaker Revivals](https://www.trendhunter.com/trends/turbo-green.md)