# Devishly Preppy Kicks Nike Toki ND Varsity Red/Black are for the Fashionable Football Player By Vittoria Natarelli | Published 2010-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-toki-nd-varsity-red-black References: [highsnobiety](http://www.highsnobiety.com/news/2010/07/16/nike-toki-nd-varsity-redblack/) & [crookedtongues](http://www.crookedtongues.com/store/brands/Nike) The [Nike](https://www.trendhunter.com/trends/dark-team-red) Toki ND Varsity Red/Black kicks are perfect for the all-star sportsman who loves to represent his school colors. This isn't just another boring pair of [colorway sneakers](https://www.trendhunter.com/trends/red-stardust-colorway); instead, the combination of fabric choices is very original. The outer is [red suede](https://www.trendhunter.com/trends/fire-red-colorway) which is contrasted by black nylon piping. The classic leather Swoosh, suede forefoot and tongue are in black to contrast the red. An interesting twist is the polka-dot lining and gold accents. Be sure to check out the gallery for more shots. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 53% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Colorway Sneakers:** Opportunity to create unique combinations of different materials on sneakers while maintaining the school colors trend. - **Fashionable Sports Footwear:** Opportunity to cater to the style-conscious sportsman market by designing innovative sports footwear. - **Personalized Sneakers:** Opportunity to allow customers to personalize their sneakers with different materials like suede, nylon, leather, polka-dots and gold accents. ### Where This Applies - **Athletic Footwear:** Innovation opportunity for brands to embrace the high-fashion trend and produce sneakers that are both stylish and functional. - **Sportswear:** Opportunity to capitalize on the desire for stylish sportswear being offered to a wide variety of sportsmen and women. - **Customization Services:** Opportunity for customization services that allow customers to personalize their sports footwear by selecting materials, textures and colors. ## Related on Trend Hunter - [Dark Red Skateboarding Sneakers](https://www.trendhunter.com/trends/dark-team-red.md) - [Dynamic Sporty Tonal Sneakers](https://www.trendhunter.com/trends/falcons-colorway.md) - [Athletic Tabi-Style Shoes](https://www.trendhunter.com/trends/fire-red-2.md) - [Bold Tonal Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8-1.md) - [Metallic Tinged Football Shoes](https://www.trendhunter.com/trends/tiempo-sneaker.md) - [Light Graphite Sneakers](https://www.trendhunter.com/trends/light-graphite.md) - [Football League-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Football Boot-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-plus-tiempo.md)