# Celebratory Soccer Ads Nike "The Future has Been Written" Commercial Celebrates Spain's Victory By Vittoria Natarelli | Published 2010-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nike-the-future-has-been-written References: [hypebeast](http://hypebeast.com/2010/07/nike-the-future-has-been-written/) & [youtube](http://www.youtube.com/watch?v=lkNH-RZavms&feature=player_embedded) The [Nike](https://www.trendhunter.com/trends/scary-good) "The Future has Been Written" ad above celebrates [Spain's World Cup victory](https://www.trendhunter.com/trends/fifa-world-cup26). Three players are caught reading the newspaper, which reads "Gracias Iniesta." Iniesta, Fàbregas and Piqué are hanging out in a cafe smiling about their win. The key players obviously have reason to celebrate, and the men look happy with their chance to gloat! The Nike "The Future has Been Written" video shows how the future has been written -- for now. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 4% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Victory Celebration Ads:** Opportunity for brands to create ads that celebrate successful sports teams and athletes. - **Athlete Endorsements:** Potential for brands to partner with successful athletes to promote their products. - **Sports Memorabilia:** Growing demand for merchandise related to victorious sports teams and players. ### Sectors Adopting This - **Sports Apparel:** Chance for sports apparel companies to create celebratory merchandise and clothing. - **Advertising:** Opportunity for advertising agencies to develop campaigns that highlight the success of athletes and teams. - **Collectibles:** Growing market for collectible items related to sports teams and players. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Next-Gen National Kits](https://www.trendhunter.com/trends/2026-home-kit.md) - [Iconic Goal-Celebrating Soccer Apparel](https://www.trendhunter.com/trends/manchester-city-soccer-apparel.md) - [Fan-Centered Soccer Sweepstakes](https://www.trendhunter.com/trends/grita-gol-sweepstakes.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Soccer-Inspired Mural Campaigns](https://www.trendhunter.com/trends/mural-campaign1.md)