# Euro BMX Showdowns Nike 'The Chosen' Actionpark Shows off Tricks & Stunts in Beautiful Italy By Matt Ho | Published 2011-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-the-chosen-actionpark References: [hypebeast](http://hypebeast.com/2011/07/nike-the-chosen-actionpark/) & [vimeo](http://vimeo.com/26759856) Beautiful Italy served as a playing ground for many [BMX](https://www.trendhunter.com/trends/bmx-team) riders in the [Nike](https://www.trendhunter.com/trends/scary-good) 'The Chosen' Actionpark clip. This was actually a three-day event that took place in Rome and the clip captures some of the best moments. The Nike 'The Chosen' Actionpark shows off the talents of BMX riders doing what they do best -- performing insane stunts. A 25-meter transparent geoid was built by Andrea Campbell and serves as more than just eye-candy. Riders jump off it, grind it and perform flips that dazzled the crowd. Some faces you may recognize include Daniel Tunto, Kyle Kriss, Nil Soler and Stefan and Simone Barraco Lantschner. If you liked the videos that Nike's been putting out for its 'The Chosen' campaign, then chances are, you'll love what you see here. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 8% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **BMX Showdowns:** The rise of BMX showdowns as an engaging and thrilling sport that showcases extreme stunts and tricks. - **Transparent Geoids:** The idea of creating innovative, transparent geoids as a new and exciting feature in extreme sports events that can attract crowds and sponsors. - **Video Marketing Campaigns:** The trend of businesses using innovative, eye-catching video marketing campaigns that showcase their products or services in unique and exciting ways. ### Industries Being Reshaped - **Sports:** The sports industry can explore the use of transparent geoids and engage in BMX showdowns to attract and engage customers, sponsors and investors. - **Marketing:** The marketing industry can capitalize on video marketing campaigns that showcase unique and engaging ways of using products or services to attract and engage customers. - **Entertainment:** The entertainment industry can explore the use of transparent geoids and BMX showdowns as engaging, thrilling and visually stunning events that can attract and engage crowds and sponsors. ## Related on Trend Hunter - [Record-Breaking Skate Megaramps](https://www.trendhunter.com/trends/red-bulls-building-drop.md) - [BMX-Celebrating Brand Events](https://www.trendhunter.com/trends/bmx-team.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Elevated Urban Skate Venues](https://www.trendhunter.com/trends/aan-architects.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Nature-Inspired Rooftop Skateparks](https://www.trendhunter.com/trends/qingdao-mixc-rooftop-skatepark.md) - [Rideable Sandcastle Courses](https://www.trendhunter.com/trends/rideable-sandcastle-course.md) - [High-Energy Retail-Focused Experiential Tours](https://www.trendhunter.com/trends/experiential-tour.md)