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# Cold Weather Sports Gear
The 2015 Nike Tech Fleece Aeroloft Collection is Ready for the Winter

By Michael Hemsworth | Published 2015-10-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-tech-fleece
References: [manofmany](http://manofmany.com/fashion/2015-nike-tech-fleece-aeroloft-collection/) & [nike](http://nike.com)

Winter jackets are usually too bulky to aid activity and regular sports gear is probably too thin and breezy for the winter months, so the 2015 [Nike](https://www.trendhunter.com/trends/nike-acg-lava-loft-down-jacket) Tech Fleece Aeroloft Collection is here to offer active individuals the perfect balance of both worlds. Set to drop in-stores in December, the 2015 Nike Tech Fleece Aeroloft Collection focuses on [athleisure](https://www.trendhunter.com/trends/elevated-athleisure) (athletic leisure) lifestyles of people out there that want to keep things comfortable while still looking appropriate.

Featuring jackets that are made for warmth and post-workout wear to sweaters designed to help you move, the 2015 Nike Tech Fleece Aeroloft Collection is sure to be a hit with two demographics: those who need [performance gear](https://www.trendhunter.com/trends/winter-performance-jacket) for their active lifestyle and those who want to look chic without being uncomfortable.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 86% | Activity: 93% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Athleisure Winter Gear:** The fusion of sports gear and winter wear presents an opportunity for a new line of fashion-forward and functional activewear.
- **Performance Outdoor Apparel:** Designing performance-driven outdoor gear is a growing market as individuals look for innovative ways to stay warm and comfortable while being active in colder weather conditions.
- **Hybrid Materials:** Combining lightweight and breathable materials with insulating fabrics creates an opportunity for versatile winter gear that can adapt to different activities and temperature variations.

### Where This Applies

- **Sporting Goods:** Sports apparel companies can capitalize on the demand for functional and fashionable winter activewear.
- **Fashion:** Fashion brands can expand their product lines by creating stylish and functional athleisure winter wear for consumers who prioritize comfort and fashion.
- **Outdoor Recreation:** Companies can create innovative and high-tech gear for outdoor enthusiasts who are looking for practical and comfortable gear for cold weather activities such as skiing and snowboarding.

## Related on Trend Hunter

- [High-Performance Weather-Resistant Gear](https://www.trendhunter.com/trends/insulated-tech-collection.md)
- [Adaptable Insulation Runner Jackets](https://www.trendhunter.com/trends/nike-acg-lava-loft-down-jacket.md)
- [Inflatable Olympic Jacket Designs](https://www.trendhunter.com/trends/nike-thermafit-air-milano-jacket.md)
- [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md)
- [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md)
- [Fall-Ready Techwear Essentials](https://www.trendhunter.com/trends/uniqloc-fw25.md)
- [Winter Weather Running Gear](https://www.trendhunter.com/trends/tracksmith-no-days-off-ndo-collection.md)
- [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md)
- [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md)
