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# Logo-Adorned Portraits
These Nike Swoosh Portraits Depict LeBron James and Tiger Woods

By Rahul Kalvapalle | Published 2014-09-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-swoosh-portrait
References: [ftw.usatoday](http://ftw.usatoday.com/2014/09/lebron-james-tiger-woods-nike-swoosh-portrait) & [behance.net](https://www.behance.net/AndyGellenberg)

These incredible [Nike](https://www.trendhunter.com/trends/markvonrama) swoosh portraits of a trio of big-name Nike stars were amazingly created out of nothing but the iconic Nike swoosh logo. German artist and illustrator Andy Gellenberg put together these fantastic portraits -- depicting [basketball star LeBron James](https://www.trendhunter.com/trends/draftkings-artist-series), [golf legend Tiger Woods](https://www.trendhunter.com/trends/air-zoom-victory-tour) and skateboarding superstar Paul Rodriguez -- using nothing but Nike swoosh shapes.

Gellenberg harnessed all of his creativity in addition to a spectacular level of attention to detail to forge the portraits, skillfully using color and smartly positioning and angling Nike swooshes to make surprisingly accurate reproductions of the athletes' faces.

This portrait is only the latest in a series of sports-centered illustrations created by Gellenberg. While Gellenberg is an independent and freelance artist, Nike might be wishing he worked for them.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 41% | Activity: 38% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Icon-inspired Art:** There is a trend for artists to create portraiture art using iconic logos as the medium.
- **Attention to Detail:** There is a trend for artists to pay close attention to detail while creating art with unconventional mediums.
- **Athlete-inspired Art:** There is a trend for artists to create portraits of famous athletes using unique mediums.

### Who This Affects Most

- **Art:** This trend presents an innovative opportunity for artists to create unique and visually appealing artwork.
- **Sportswear:** Sportswear brands can leverage this trend by partnering with artists to create engaging and unique ad campaigns.
- **Marketing:** This trend presents an innovative opportunity for marketers to elevate their visual communication strategies using unconventional mediums.

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