# Route-Tracking Watches The Nike+ SportWatch GPS is the Latest in Portable Sports Tech By Meghan Young | Published 2011-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sportwatch-gps References: [ohgizmo](http://www.ohgizmo.com/2011/01/06/ces-2011-nikes-tomtom-powered-gps-sportwatch/) & [nikemedia](https://www.nikemedia.com/en/category/nike_plus_sportwatch_gps/feature_archive/2011/1/nike_and_tomtom_unveil_game_changing_nike_s) Get the latest in [portable and individual sports technology](https://www.trendhunter.com/trends/professionalgrade-running-watch) with the [Nike](https://www.trendhunter.com/trends/athletes-warmup-and-recovery)+ SportWatch GPS. If you are already a Nike+ user, it works with your in-shoe sensor to not only track your steps, but also the route you've taken. Working in collaboration with TomTom, the Nike+ SportWatch GPS features its [GPS hardware](https://www.trendhunter.com/trends/astron-gps-solar). The timepiece itself syncs with laptops so that data can be transferred to the Nike Plus website for analysis. The watch strap features a USB connector to do just that. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 20% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Route-tracking Watches:** Disruptive innovation opportunity: Develop lightweight and stylish route-tracking watches that integrate with fitness tracking apps for a seamless user experience. ### Industries Being Reshaped - **Sports Technology:** Disruptive innovation opportunity: Create advanced sports technology devices that offer route tracking and data analysis capabilities for athletes and fitness enthusiasts. ## Related on Trend Hunter - [All-in-One GPS Guide Wearables](https://www.trendhunter.com/trends/outdoor-gps-guide.md) - [Rugged Outdoor-Ready Watches](https://www.trendhunter.com/trends/g-shock-1.md) - [Off-Grid Adventurer Smartwatches](https://www.trendhunter.com/trends/garmin-smartwatch.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md) - [Adaptive Navigation Watches](https://www.trendhunter.com/trends/the-coros-nomad.md) - [Motion-Sensing Wristwatches](https://www.trendhunter.com/trends/casio-digital-basic-gdb500.md) - [Athlete-Approved Professional-Grade Running Watches](https://www.trendhunter.com/trends/professionalgrade-running-watch.md) - [Stealthy GPS Navigators](https://www.trendhunter.com/trends/gps-navigators.md) - [Expanded Smartwatch Functionalities](https://www.trendhunter.com/trends/google-maps-navigation.md)