# Olympic Athlete-Worn Watches The Nike+ SportWatch GPS Gold Olympic Edition is Chic By Cody Turner | Published 2012-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sportwatch-gps-gold-olympic-edition References: [fancy](http://fancy.com/things/470850181688985067/Nike%20-SportWatch-GPS-Powered-by-TomTom) & [romerobrooks](http://romerobrooks.com/2012/08/nike-sportwatch-gps-limited-edition-olympic-edition/) It is never too late for an Olympic update when it comes to this stunning timepiece, the [Nike](https://www.trendhunter.com/trends/after-dark-tour-necklace)+ SportWatch GPS Gold Olympic Edition. Nike was providing Olympic athletes with this special-edition, gold-plated watch from its Nike+ Sport Watch collection. The watch features a white armband, 18 carat [gold-plated buckles](https://www.trendhunter.com/trends/crw001g9jr) and a minimalistic LCD display. Also included in the watch is a [TomTom-powered GPS system](https://www.trendhunter.com/trends/astron-gps-solar) that monitors the wearer's pace, time, heart rate and distance tracking. The watch has been worn by American Olympic athletes upon the podium for the London 2012 Olympic games. Accompanied in the box carrying these special edition watches was a quote from Michael Johnson saying, “They don’t give you gold medals for beating somebody. They give you gold medals for beating everybody.” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Olympic Commemorative Watches:** Opportunity for watch companies to create special edition watches that commemorate sporting events like the Olympics. - **Athletic Wearable Technology:** Advancements in wearable technology for athletes could improve performance and training for both amateurs and professionals. - **Athlete Sponsorship Opportunities:** Brands can increase visibility and engagement by sponsoring athletes and providing special edition products like watches. ### Industries Being Reshaped - **Watch Industry:** The watch industry has an opportunity to create special edition watches for athletes and sporting events, potentially increasing sales and brand recognition. - **Sports Industry:** The sports industry can benefit from technological advancements in wearable technology to help athletes improve their performance and training. - **Luxury Goods Industry:** The luxury goods industry can capitalize on athlete sponsorships and creating commemorative products for events like the Olympics to increase brand recognition and sales. ## Related on Trend Hunter - [Olympic Medal-Inspired Watches](https://www.trendhunter.com/trends/bg-859-bronze-gold-edition.md) - [Pole Vaulter-Approved Timepieces](https://www.trendhunter.com/trends/omega-seamaster-aqua-terra.md) - [Demure Athlete-Approved Watches](https://www.trendhunter.com/trends/hublot-big-bang-tourbillon-novak-djokovic-goat-edition.md) - [Stylish Bright Digital Smartwatches](https://www.trendhunter.com/trends/forerunner-970.md) - [Athlete-Approved Professional-Grade Running Watches](https://www.trendhunter.com/trends/professionalgrade-running-watch.md) - [Olympic Winter Sport Timepieces](https://www.trendhunter.com/trends/omega-speedmaster-milano-cortina-2026.md) - [Olympic Edition Timepieces](https://www.trendhunter.com/trends/speedmaster-milano-cortina-2026.md) - [Paris Olympics Timepieces](https://www.trendhunter.com/trends/paris-2024-collection.md) - [Stealthy Durable Elegant Watches](https://www.trendhunter.com/trends/gmcb2100z.md)