# Ballin' Courtside Gear Nike Sportswear x LeBron James Collection Branches into Lifestyle Gear By Matt Ho | Published 2011-11-01 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sportswear-x-lebron-james-collection References: [freshnessmag](http://www.freshnessmag.com/2011/10/28/nike-sportswear-x-lebron-james-collection-available/) & [nikeharajuku.jp](http://nikeharajuku.jp/blog/2011/10/28/131002.php) With the [NBA](https://www.trendhunter.com/trends/the-balenciaga-x-nba) lockout still going, LeBron James has kept himself busy in the fashion department and his latest release is the [Nike](https://www.trendhunter.com/trends/halo-2) Sportswear x LeBron James Collection. So far, James has released a ton of basketball sneakers which show one model of shoe go through a whole lot of minor changes. With the Nike Sportswear x LeBron James Collection, the NBA star is branching out into lifestyle gear as a completely unexpected move. First up are two pieces of footwear: one a boot and the other a casual low-top. Both feature James' lion logo and take on a red and black theme as a nod to the colors of the [Miami Heat](https://www.trendhunter.com/trends/infinite-auctions). The collection also shows some outerwear pieces, which include a hoodie as well as a varsity jacket. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 59% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Athlete-inspired Lifestyle Gear:** Opportunity for sports stars to branch out into the lifestyle industry with their own clothing and accessories lines. - **Cross-industry Collaborations:** Opportunity for companies in different industries to collaborate on new and unique products, such as fashion and sports. - **Team-inspired Clothing Collections:** Opportunity for fashion companies to create collections inspired by popular sports teams and players. ### Where This Applies - **Fashion Industry:** Opportunity to collaborate with athletes and sports teams to create unique clothing collections that blend sports and fashion. - **Sports Industry:** Opportunity to expand into the lifestyle industry by releasing athlete-inspired clothing and accessories lines. - **Retail Industry:** Opportunity to offer more diverse and unique clothing collections by collaborating with athletes and sports teams. ## Related on Trend Hunter - [Athlete-Honoring Apparel Lines](https://www.trendhunter.com/trends/halo-2.md) - [Candy-Themed Tonal Basketball Shoes](https://www.trendhunter.com/trends/lebron-xxii.md) - [Athlete-Backed Sports Training Shoes](https://www.trendhunter.com/trends/tr1.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Athlete-Backed Game Consoles](https://www.trendhunter.com/trends/lebron-james-game-console.md) - [Court-Inspired Collections](https://www.trendhunter.com/trends/bape-x-stadium-goods.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Athlete-Backed Grooming Kits](https://www.trendhunter.com/trends/the-shop-1.md)