# International Floral Footwear The Nike Sportswear Women's City Collection Celebrates Women's Day By Meghan Young | Published 2015-03-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sportswear-women References: [highsnobiety](http://www.highsnobiety.com/2015/02/24/nike-air-max-1-ultra-city-collection/) & [nike](http://www.nike.com) Created to celebrate the upcoming International Women's Day, the [Nike](https://www.trendhunter.com/trends/valentines-day-2025-sneakers) Sportswear Women's City Collection is full of empowering femininity and style. It is comprised of six designs, which are meant to represent the distinct style capitals of London, Milan, New York, Paris, Shanghai and Tokyo. Granted, the designs will be able to resonate with other city identities as well. The Nike Sportswear Women's City Collection nevertheless hones in on [passionate running populations](https://www.trendhunter.com/trends/run-city) as well. By fusing fashion and fitness in another fun way, the brand elevates not only the sport of running, but also the attitude surrounding it. The collection revolves around the [Nike Air Max 1 Ultra](https://www.trendhunter.com/trends/air-max-plus-1), which boast three distinct patterns and six different colorways. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Empowering Femininity in Footwear:** There are opportunities for disruptive innovation in the footwear industry by creating empowering designs that celebrate femininity. - **Fashion and Fitness Fusion:** There is potential for disruptive innovation at the intersection of fashion and fitness by creating stylish and functional sportswear. - **City-inspired Collections:** Creating city-inspired collections provides an opportunity for disruptive innovation in the fashion industry by catering to the distinct style identities of different cities. ### Where This Applies - **Footwear:** The footwear industry can explore disruptive innovation by incorporating empowering femininity in their designs. - **Sportswear:** There is potential for disruptive innovation in the sportswear industry by fusing fashion and fitness. - **Fashion:** The fashion industry can embrace disruptive innovation by creating city-inspired collections that reflect different style capitals. ## Related on Trend Hunter - [Valentine's-Inspired Sneakers](https://www.trendhunter.com/trends/valentines-day-2025-sneakers.md) - [Practical Floral-Inspired Sneakers](https://www.trendhunter.com/trends/floral-sneakers1.md) - [Athletic Performance Essentials](https://www.trendhunter.com/trends/nike-running-collection.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Vibrant Beauty-Inspired Footwear](https://www.trendhunter.com/trends/nike-x-milk-makeup.md) - [Iconic Sneaker Anniversaries](https://www.trendhunter.com/trends/nike-air-max-day-1.md) - [Family Ties-Inspired Dynamic Footwear](https://www.trendhunter.com/trends/con-mi-familia.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md)