# Sports Brand Winterwear The Nike Sportswear Trench Coat Keeps You Warm Courtside By Michael Hines | Published 2011-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sportswear-trench-coat References: [highsnobiety](http://www.highsnobiety.com/news/2011/01/06/nike-sportswear-hayward-gore-tex-trench-coat-spring-2011/) & [tinyurl](http://tinyurl.com/22pl6ng) I can't help but feel shocked when I see the [Nike](https://www.trendhunter.com/trends/nike-life) Sportswear Trench Coat. The swoosh is known for its [athletic shoes and apparel](https://www.trendhunter.com/trends/winter-wardrobing), but I never thought I'd see the brand drop a [winter coat](https://www.trendhunter.com/trends/trooper-puff-blouson) that is actually as functional as it is stylish. The Nike Sportswear Trench Coat features a smooth beige colorway with a lone breast pocket and a small storage pouch. Nike's trench coat doesn't try to do too much, but it still gives you everything you need and then some. Check it out in the gallery above. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 39% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Brand Extension Into New Markets:** The Nike Sportswear Trench Coat demonstrates Nike's potential to expand into functional and stylish winterwear. - **Crossover Fashion Pieces:** The trend of functional outerwear as high-fashion opens up opportunities for sportswear brands to produce crossovers pieces like trench coats. - **Minimalist Design for Functionality:** The Nike Sportswear Trench Coat's minimalist design is indicative of a trend towards functional fashion with sleek designs. ### Industries Being Reshaped - **Sports Apparel and Accessories:** The Nike Sportswear Trench Coat provides Nike with an opportunity to expand their product line to include winter wear and accessories for a wider customer base. - **Fashion Retail:** The trend of functional, minimalist design in fashion allows for sportswear brands like Nike to make a significant impact in the fashion retail industry. - **Outdoor Gear and Apparel:** The Nike Sportswear Trench Coat's sleek design and minimal features present innovation opportunities for brands in the outdoor gear and apparel sector who have not traditionally focused on fashion-forward design. ## Related on Trend Hunter - [Sporty-Infused Technical Workwear](https://www.trendhunter.com/trends/nike-life.md) - [Neutral Flannel-Lined Barn Coats](https://www.trendhunter.com/trends/barn-coat.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Weatherproof Lightweight Zipped Shoes](https://www.trendhunter.com/trends/air-max-sndr.md) - [Off-Grid Urbanite Fleece Garments](https://www.trendhunter.com/trends/nike-boreas.md) - [Layered Weatherized Breathable Sneakers](https://www.trendhunter.com/trends/goretex-nike-air-max-90.md) - [Alpine Streetwear Collections](https://www.trendhunter.com/trends/jacquemus-x-nike.md) - [Adaptable Insulation Runner Jackets](https://www.trendhunter.com/trends/nike-acg-lava-loft-down-jacket.md) - [Winter-Ready Sneaker Styles](https://www.trendhunter.com/trends/winterized-running-shoes.md)