# Crimson Charity Apparel Nike Sportswear (RED) Collection is Dedicated to Fighting HIV/AIDS By Matt Ho | Published 2011-11-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sportswear-red-collection References: [f5torefresh](http://f5torefresh.com/2011/11/18/nike-sportswear-red-capsule-collection/) For Worlds AIDS Day, the [Nike](https://www.trendhunter.com/trends/nba-nike-autism-awareness) Sportswear (RED) Collection will make its way to consumers in an effort to fight the life-threatening disease. (RED) is an organization that's been dedicated to raise money for HIV/AIDS, and if the logo looks familiar to you, it's probably because you've seen it on [GAP](https://www.trendhunter.com/trends/90s-collection) clothes over the years. This year, the Nike Sportswear (RED) Collection will continue the sports brand's commitment to [fight the disease](https://www.trendhunter.com/trends/wear-your-heart). The release will include a NSW Melton Destroyer, a Cheyenne Backpack and a Zoom Meriwether boot. All the items have a red and black finish with the former as a nod to the colors of the organization. With each purchase, portions of the sales will go to Global Fund. The Nike Sportswear (RED) Collection will be available on World AIDS Day on December 1st. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 37% | Activity: 6% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Charitable Collaborations:** Opportunities to partner with charitable organizations to create special product collections that raise funds for important causes. - **Brands and Social Impact:** Increasing focus on using brand influence and visibility to make a positive impact on social issues. - **Consumer-driven Philanthropy:** Growing demand from consumers for products and brands that support philanthropic causes. ### Who This Affects Most - **Apparel and Fashion:** Creating special collections and collaborations that promote social impact and charitable giving. - **Sportswear:** Exploring opportunities to align with charitable organizations and create limited-edition collections with a purpose. - **Non-profit and Charitable Organizations:** Partnering with brands to launch special product lines that raise funds for important causes. ## Related on Trend Hunter - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md) - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md) - [Violence-Combating Football Collaborations](https://www.trendhunter.com/trends/no-more-red.md) - [Autism-Supporting Athletics Brands](https://www.trendhunter.com/trends/nba-nike-autism-awareness.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Athlete-Honoring Apparel Lines](https://www.trendhunter.com/trends/halo-2.md) - [Blush-Tonal Breathable Sneakers](https://www.trendhunter.com/trends/size-1.md) - [Casual Red-Tonal Shoes](https://www.trendhunter.com/trends/adidas-embraces-valentines-day.md) - [Athlete-Backed Sports Apparel](https://www.trendhunter.com/trends/taylormade-golf.md)