# Sportswear Soft Serve Trucks Nike Sportswear Ice Cream Trucks Drives Around Neighborhoods in NYC By Matt Ho | Published 2011-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sportswear-ice-cream-trucks References: [freshnessmag](http://www.freshnessmag.com/2011/06/22/nike-sportswear-ice-cream-truck/) & [youtube](http://www.youtube.com/user/nikesportswear) You know how you used to chase after ice cream trucks as a kid? If you're into sports, then the [Nike](https://www.trendhunter.com/trends/nike-running-the-corner) Sportswear Ice Cream Trucks will bring you back to your childhood -- with athletic apparel, that is. That's right, instead of chasing after the Nike Sportswear Ice Cream Trucks for delectable vanilla twists, you'll be going after items from the company. Whether it's basketballs, shirts or shoes, this freighter will have what you want. The freighter will be making a trip around the Big [Apple](https://www.trendhunter.com/trends/anytime-fitness-uk-ireland) serving its citizens with a wide variety of products. The Nike Sportswear Ice Cream Truck is part of the 'Always On' campaign. Not all the visiting locations have been revealed, but you can keep updated by following @nikesportswear on [Twitter](https://www.trendhunter.com/trends/divine) or Nikesportswear.com for more information. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 11% | Activity: 70% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Retail Experiences:** Creating unique, on-the-go shopping experiences through mobile trucks. - **Branded Promotional Vehicles:** Using customized trucks to promote and sell products while engaging with customers. - **Experiential Marketing Tactics:** Utilizing interactive and memorable strategies to connect with consumers and generate brand awareness. ### Sectors Adopting This - **Apparel and Fashion:** Disruptive innovation opportunity: Utilizing mobile retail experiences to reach new customers and provide convenient access to products. - **Marketing and Advertising:** Disruptive innovation opportunity: Incorporating branded promotional vehicles into marketing campaigns to create buzz and attract attention. - **Sports and Athletics:** Disruptive innovation opportunity: Implementing experiential marketing tactics to engage with sports enthusiasts, create memorable brand experiences, and drive sales. ## Related on Trend Hunter - [Frozen Snack Food Trucks](https://www.trendhunter.com/trends/better-than-ice-cream-truck.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [On-Demand Mobile Ice Cream Stores](https://www.trendhunter.com/trends/mobile-ice-cream-store.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Late-Night Ice Cream Trucks](https://www.trendhunter.com/trends/late-night-ice-cream-truck.md) - [Hydration-Branded Ice Cream Trucks](https://www.trendhunter.com/trends/ice-cream-truck-tour.md) - [Complimentary Ice Cream Activations](https://www.trendhunter.com/trends/nuii-adventure-wagon.md) - [Soft Serve Dispenser Billboards](https://www.trendhunter.com/trends/soft-serve-dispensing-billboard.md)