# Uploadable Athletic Watches The Ernst Nike+ Sport Band Has an Integrated USB Flash Drive By Amelia Roblin | Published 2011-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sport-band References: [industrialdesignserved](http://www.industrialdesignserved.com/gallery/NIKE-/737286) & [behance.net](http://www.behance.net/ERNSTeverything/frame/737286) It's not enough to have a plain old watch anymore as cutting-edge design introduces [hi-tech athletic companions](https://www.trendhunter.com/trends/professionalgrade-running-watch) like the Ernst Nike+ Sport Band. Devised as a typical [wrist-worn accessory](https://www.trendhunter.com/trends/diesel-x-ultrahuman), the chronograph itself is anything but ordinary. The time is displayed clearly in [digital numerals](https://www.trendhunter.com/trends/dwn5600-nano-ring) on a slick component that slides out to reveal a detachable, functional flash drive. Presumably equipped to collect and record lap times and the like, the Ernst Nike+ Sport Band holds the second power of computer compatibility. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 26% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Hi-tech Wearable Accessories:** The trend towards integrating technology into wearable accessories creates opportunities for the development of innovative products like the Ernst Nike+ Sport Band. - **Multifunctional Wristwatches:** The demand for wristwatches that can perform multiple functions, such as time-keeping and data storage, creates an opportunity for companies to create disruptive products like the Ernst Nike+ Sport Band. - **Smart Athletic Tracking Devices:** The trend towards more intelligent wearable fitness tracking technology creates an opportunity for companies to come up with new products like the Ernst Nike+ Sport Band that integrate data tracking and computer compatibility. ### Sectors Adopting This - **Wearable Technology:** The wearable technology industry can leverage the trend towards integrating technology with wearable accessories to create products that are both functional and fashionable, such as the Ernst Nike+ Sport Band. - **Athletic Gear:** Companies in the athletic gear industry can seize the opportunity to develop innovative athletic watches such as the Ernst Nike+ Sport Band that appeal to tech-savvy consumers. - **Consumer Electronics:** The consumer electronics industry can cater to the demand for multifunctional wearable technology like the Ernst Nike+ Sport Band by creating products that combine useful features with sleek design. ## Related on Trend Hunter - [Motion-Sensing Wristwatches](https://www.trendhunter.com/trends/casio-digital-basic-gdb500.md) - [Wearable Monitoring Technology](https://www.trendhunter.com/trends/tband.md) - [High-Density Smartwatch Straps](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band.md) - [Sleek Titanium Smartwatch Bands](https://www.trendhunter.com/trends/watch-ultra.md) - [Charger-Equipped Smartwatch Straps](https://www.trendhunter.com/trends/apple-watch-charging-band.md) - [Tool-Integrated Smartwatch Straps](https://www.trendhunter.com/trends/tilink-titanium-multifunction-edc-bracelet.md) - [Stylish Bright Digital Smartwatches](https://www.trendhunter.com/trends/forerunner-970.md) - [Fitness-Ready Women's Sports Watches](https://www.trendhunter.com/trends/womens-sports-watch.md) - [Four-Position Smartwatch Straps](https://www.trendhunter.com/trends/elegaband.md)