# Film Director Sneakers Nike and Spike Lee Work Together to Create Nike Blazers By Tisah Tucknott | Published 2009-06-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-spike-lee-nike-blazers References: [likecool](http://www.likecool.com/Nike_Blazer_Spike_Lee--Shoe--Style.html) & [osneaker](http://osneaker.com/nike-blazer-spike-lee.html) Have you ever wondered how a film director would design a shoe? Well, with the [Nike](https://www.trendhunter.com/trends/air-max-dn-silhouette) Blazers, you can now see for yourself. These cool kicks are a [collaborative project](https://www.trendhunter.com/trends/sb-dunk-low-3) between Nike and film director Spike Lee. The Nike Blazers feature colors of the African flag and Spike Lee's glasses on the tongue (which are a signature item of Spike Lee). **Implications** - Film and fashion have always complemented each other and these Nike Blazers are just one example of a successful collaboration between two different industries. By thinking outside of the box and aligning your brand with something outside of it's immediate industry, you can tap into new consumer markets. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 15% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Cross-industry Collaborations:** The success of Nike and Spike Lee's collaboration on the Nike Blazers highlights the benefits of cross-industry collaborations in tapping into new consumer markets. - **Celebrity Collaborations:** The use of Spike Lee's glasses on the Nike Blazers shows the potential for celebrity collaborations to create unique and differentiated products. - **Customizable Products:** The Nike Blazers could inspire more customizable product designs that incorporate unique features or branding. ### Where This Applies - **Fashion Industry:** The Nike Blazers demonstrate how the fashion industry can benefit from collaborations with outside industries such as film. - **Film Industry:** The success of Spike Lee's collaboration with Nike on the Nike Blazers showcases the opportunity for the film industry to expand into fashion and merchandise. - **Sportswear Industry:** The collaboration between Nike and Spike Lee on the Nike Blazers highlights the potential for sportswear companies to broaden their product offerings with unique and innovative designs. ## Related on Trend Hunter - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Colorful Paneling Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-iii-1.md) - [Athlete-Collaborative Low-Cut Shoes](https://www.trendhunter.com/trends/chevy-edition.md) - [Cinema-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/city-of-cinema.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Laceless Textural Mid-Cut Sneakers](https://www.trendhunter.com/trends/diorr-greenwood.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Charming Chocolatier-Themed Sneakers](https://www.trendhunter.com/trends/nike-dunk-low-wonka.md)