# Country-Inspired Jersey Packaging Nike's World Cup Packaging Incorporates Global Influences By Max Doblin | Published 2018-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-soccer-pacakging References: [gamesevenmktg](http://gamesevenmktg.com) For the 2018 World Cup, [Nike](https://www.trendhunter.com/trends/t90-jersey) released brand-new [Federation kits](https://www.trendhunter.com/trends/aik-and-nike) that each team wore on the game's global stage in Russia. Celebrating the themes of tradition and the future that each jersey conveys, the packaging design aims to narrate "the game as an export" through the global impact that each country has beyond its borders. From the iconic roots, legacy and colors of Brazil and England to the movers and shakers in fashion and music of Nigeria, France, and Korea, international parcels with [custom stamps, stickers and postcards](https://www.trendhunter.com/trends/general-mills-football-packaging) have been designed to look like they were shipped and exported from the country of the jersey inside the box. Inside of the brown parcel box is a flag, jersey and tote bag for the country. These boxes were designed and created for influencer seeding. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Global-themed Packaging:** Opportunity to create packaging designs that celebrate the cultural influence of different countries and appeal to consumers' sense of international connection. - **Customized Parcels:** Disruptive innovation opportunity to design packaging that resembles personal mail and creates a sense of excitement and anticipation for the product inside. - **Influencer Seeding:** Opportunity to collaborate with influencers and use customized packaging to create buzz and generate excitement around a product launch. ### Industries Being Reshaped - **Sports Apparel:** Potential to incorporate global-themed packaging in the sports apparel industry, enhancing brand storytelling and resonating with international consumers. - **E-commerce:** Disruptive innovation opportunity for e-commerce platforms to offer special custom parcel options for customers, creating a unique and personalized shopping experience. - **Marketing/advertising:** Potential for marketing and advertising agencies to collaborate with brands on influencer seeding campaigns, utilizing customized packaging to amplify brand messages and reach a wider audience. ## Related on Trend Hunter - [Next-Gen National Kits](https://www.trendhunter.com/trends/2026-home-kit.md) - [Performance-Driven Football Wear](https://www.trendhunter.com/trends/t90-jersey.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Nostalgic Soccer Jersey Designs](https://www.trendhunter.com/trends/nostalgic-soccer-jersey.md) - [Soccer Structure-Inspired Brands](https://www.trendhunter.com/trends/ea-sports-fc.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Italian International Football Jerseys](https://www.trendhunter.com/trends/italian-international-football-jersey.md) - [Football Culture-Inspired Athletic Collaborations](https://www.trendhunter.com/trends/palace-and-nike.md) - [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md)