# Motivational Football Ads The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign By Meghan Young | Published 2015-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-soccer-american-woman References: [news.nike](http://news.nike.com/news/american-woman-film-illustrates-the-nomaybes-attitude-of-u-s-women-s-national-team) Pushing to the limits is something everyone is capable of, but not many actually do; yet watching the [Nike](https://www.trendhunter.com/trends/why-do-it-ad) Soccer American Woman film will inspire people to give it a go. Part of the global brand's larger #NoMaybes campaign, it features members of the [U.S. Women’s National Team](https://www.trendhunter.com/trends/henkel-house) as they train for the World Cup. Juxtaposing the professional players with other athletes, the Nike Soccer American Woman film is incredibly [motivational and inspiring](https://www.trendhunter.com/trends/it-takes-more-to-get-this-far). It shows the women on the brink of exhaustion and then how they switch their attitudes to finish what the started. Abby Wambach, U.S. Women’s National Team captain, says, “You have to have a team mentality with the competitiveness of the individual. You want to make sure that everyone around you has the same mentality and then enmesh those individualities. We are masters of controlling ourselves and bringing out the best in each other.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 54% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Motivational Sports Advertising:** Using powerful storytelling to motivate and inspire viewers to push their limits and pursue their goals. - **Gender Equality in Sports:** Highlighting the strength and skill of female athletes, promoting inclusivity and breaking gender stereotypes in sports. - **Team Mentality and Collaboration:** Emphasizing the importance of teamwork and fostering a supportive environment to bring out the best in individuals. ### Who This Affects Most - **Sports Apparel and Equipment:** Opportunities to innovate and create products that empower athletes and reflect their values of determination and teamwork. - **Sports Media and Marketing:** Disruptive opportunities for creative and impactful advertising campaigns that resonate with diverse audiences and challenge societal norms. - **Film and Entertainment Industry:** Opportunities to produce movies and documentaries that inspire and empower individuals to overcome challenges and achieve greatness. ## Related on Trend Hunter - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Empowering Soccer-Inspired Campaigns](https://www.trendhunter.com/trends/renowned-soccer-icons.md) - [Empowering Women Athlete Campaigns](https://www.trendhunter.com/trends/stay-ready.md) - [Empowered Athlete Campaigns](https://www.trendhunter.com/trends/why-do-it.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Soccer-Centric Software Partnerships](https://www.trendhunter.com/trends/software-partnership.md)