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# Epic Soccer Wear Ads
The Nike Soccer Ad Celebrates a New French Team

By Kamal Musharbash | Published 2011-01-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-soccer-ad
References: [highsnobiety](http://www.highsnobiety.com/news/2011/01/18/video-nike-football-vive-le-football-libre/) & [nike](http://www.nike.com)

If you're an avid soccer fan, by now you must have heard that [France](https://www.trendhunter.com/trends/kylian-mbapp) had switched its brand from [Adidas](https://www.trendhunter.com/trends/italian-international-football-jersey) to Nike; therefore, you know the following Nike Soccer ad is in with the new and out with the old. Soccer -- or football, depending on your region -- is such an integral part of sport history, thus making this commercial one to remember.

"[Vive Le Football Libre](https://www.trendhunter.com/trends/fall-2026-collection)" reads the caption as the gargantuan jersey showcases Nike's collaboration with the French team. Make sure to check our the Nike Soccer ad and enjoy its inspiration and motivation.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 9% | Activity: 45% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Sport Brand Switching:** Switching from one sport brand to another presents an opportunity for disruptive innovation in marketing and advertising strategies.
- **National Team Collaborations:** Collaborating with national teams provides an opportunity for disruptive innovation in sports apparel design and technology.
- **Regional Sport Identity:** Highlighting regional sport identity in advertising campaigns presents an opportunity for disruptive innovation in cultural marketing.

### Industries Being Reshaped

- **Sportswear:** The sportswear industry can explore disruptive innovation in branding and marketing strategies to attract customers during brand switches.
- **Advertising:** The advertising industry can seek disruptive innovation opportunities by creating unique and memorable campaigns for national team collaborations.
- **Digital Marketing:** Digital marketing can tap into disruptive innovation by incorporating regional sport identities into targeted ad campaigns.

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- [Soccer Structure-Inspired Brands](https://www.trendhunter.com/trends/ea-sports-fc.md)
