# Snow-Filled Sportswear Ads The Nike Snow Day Campaign Encourages People to "Get Out Here" By Meghan Young | Published 2015-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nike-snow-day References: [news.nike](http://news.nike.com/news/winter-training) Every year, people face a lack of motivation to stay active outdoors during the winter months; but the [Nike](https://www.trendhunter.com/trends/why-do-it-ad) Snow Day commercial reminds people just how much it used to be as a kid. Embracing the child-like love of snow fights and [winter sports](https://www.trendhunter.com/trends/tracksmith-no-days-off-ndo-collection), the ad campaign is chock full of Nike athletes as they hilarious come out to play. Whether breaking through glass, emerging from a pile of snow or even a throwing down weights to partake, pros including Rob Gronkowski, Ndamukong Suh, Paula Findlay and Lauren Fisher take on the weather with enthusiasm. The Nike Snow Day commercial kicks off a larger #GetOutHere campaign, which riffs off of last year's [Choose Your Winter](http://www.trendhunter.com/trends/choose-your-winter) activation. Finally, the global brand is on an exciting search to find the 48 most weather-defying athletes to compete in the Get Out Here Challenge, the ultimate cold-weather training experience, to be held in Chicago in December. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 20% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Winter Sports Revival:** A trend of embracing winter sports and activities to stay active during the winter months presents opportunities for innovative sportswear and equipment. - **Nostalgic Advertising:** The use of nostalgic themes, such as childhood memories of playing in the snow, in advertising campaigns creates disruptive innovation opportunities in the marketing industry. - **Weather-defying Athletes:** The search for top athletes who can perform in extreme weather conditions opens up possibilities for disruptive innovation in sports training, performance gear, and athlete development. ### Where This Applies - **Sportswear:** The sportswear industry can capitalize on the winter sports revival trend by creating innovative and weather-resistant sportswear collections. - **Advertising:** The advertising industry can leverage the nostalgic advertising trend by developing campaigns that tap into consumers' childhood memories and emotions. - **Sports and Fitness:** The sports and fitness industry can explore disruptive innovation opportunities by catering to the needs of weather-defying athletes and developing specialized training programs and equipment. ## Related on Trend Hunter - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Empowered Athlete Campaigns](https://www.trendhunter.com/trends/why-do-it.md) - [Outdoor Adventure-Inspired Footwear Campaigns](https://www.trendhunter.com/trends/the-path-we-walk.md)