# Secret Shoe Showrooms Flip Sellin and Team Create a Private VIP Room for Nike By Rachel | Published 2010-02-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nike-showroom References: [dailytonic](http://www.dailytonic.com/secret-nike-showroom-in-london-by-coordination-berlin-de/) Maybe it’s because his name is so cool that he knows cool design, but Berlin-based designer [Flip Sellin](https://www.trendhunter.com/trends/flipflap-childrens-chair) and his team have created a great private [Nike](https://www.trendhunter.com/trends/sneakify) showroom any shoe-lover would die to get in to. The Nike showroom design by Flip Sellin features bold colors and sleek designs that hide away the racks of clothes until needed. With [bold panelling](https://www.trendhunter.com/trends/air-force-iii-1) and reclaimed wood floors, you can’t help but wish you were cool enough to enter this VIP showroom. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 78% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Private Showroom Spaces:** Creating unique VIP spaces for clients to engage with products in a more personalized way offers disruptive innovation opportunities for the event and design industries. - **Reclaimed Materials:** Using reclaimed materials in design creates a sustainable and eco-friendly approach to interior design, offering disruptive innovation opportunities for the fashion and hospitality industries. - **Minimalistic Color Palettes:** Minimalistic color palettes offer a sophisticated and modern approach to design, providing disruptive innovation opportunities for the fashion and retail industries. ### Industries Being Reshaped - **Fashion:** Creating unique private spaces and using sustainable materials in clothing stores can enhance customer experience and attract new customers through innovative design. - **Interior Design:** Designing private showrooms and incorporating sustainable materials in interior design can revolutionize the way customers interact with products. - **Hospitality:** Incorporating minimalist design and sustainable materials in hotels and restaurants can attract customers seeking luxury experiences with an eco-friendly approach. ## Related on Trend Hunter - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Sports Brand Design Evolutions](https://www.trendhunter.com/trends/nike-form-follows-motion.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Sneaker-Inspired Chair Concepts](https://www.trendhunter.com/trends/markvonrama.md) - [Cozy Luxury Brand Showrooms](https://www.trendhunter.com/trends/luxury-brand-showroom.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md)