# Prismatic Faceted Shoeboxes This Nike Shoebox Design Boasts an Unconventional Structure & Opening By Laura McQuarrie | Published 2018-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-shoebox-design References: [thedieline](http://www.thedieline.com/blog/2018/3/1/nike-vapormax) While most shoeboxes are plain and rectangular, this collectible [Nike](https://www.trendhunter.com/trends/beverage-box) shoebox design sets itself apart with fashion-forward style and a [futuristic shape](https://www.trendhunter.com/trends/mach-x-caged). The shoebox for the Nike [Air Vapormax’s](https://www.trendhunter.com/trends/nike-air-vapormax-moc-roam) global launch features a faceted box with holographic details and playful text that reads: "KISS MY AIRS." The novel packaging design was created by Hovercraft Studio as a means of showing off "unexpected ingenuity of the product." True to this concept, the 23-sided box has an origami-style opening that delivers a surprising way to unbox the product. The special Nike Air Vapormax shoebox design was sent to brand athletes, industry influencers and other notable individuals with a special note from Nike to generate buzz around the global launch of the innovative and equally as eye-catching footwear product. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 56% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Faceted Packaging:** The use of faceted box designs and holographic details create visually striking packaging experiences. - **Unconventional Unboxing:** Origami-style openings and unexpected unboxing methods add excitement and delight to the product experience. - **Fashion-forward Shoe Packaging:** Incorporating playful text and unique designs into shoe packaging enhances the overall brand image and appeal. ### Where This Applies - **Footwear:** The footwear industry can utilize faceted packaging designs to differentiate their products and create memorable unboxing experiences. - **Branding and Design:** Branding and design agencies can explore unconventional unboxing methods and fashion-forward packaging concepts to help their clients stand out in the market. - **Collectibles and Memorabilia:** The collectibles and memorabilia industry can leverage unique packaging designs to enhance the value and desirability of their products. ## Related on Trend Hunter - [Co-Branded Beverage Boxes](https://www.trendhunter.com/trends/beverage-box.md) - [Logo-Shaped Sportswear Pillows](https://www.trendhunter.com/trends/nike-birthday-pillow-gift-box.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Bold Sneaker Design Concepts](https://www.trendhunter.com/trends/nothing-cmf.md) - [Futuristic Sneaker Releases](https://www.trendhunter.com/trends/the-air-max-dn8.md) - [Futuristic Layered Sneaker Models](https://www.trendhunter.com/trends/air-max-portal.md)