# Baby-Blue Pastel Kicks The New Nike SB Zoom Sneaker Combines Soft Sky-Blue Tones & Edgy Style By Jaime Neely | Published 2011-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sb-zoom1 References: [hypebeast](http://hypebeast.com/2011/05/nike-sb-zoom-stefan-janoski-soft-bluewhite/) & [thepremierstore](http://www.thepremierstore.com/news_detail.cfm?ID=820) The new [Nike](https://www.trendhunter.com/trends/mystic-red-1) SB Zoom sneaker was recently released in a charming [sky-blue color](https://www.trendhunter.com/trends/sky-blue-colorway-1) that is absolutely perfect for the warm weather ahead. In addition to the soft-hued color of this shoe is its simple but timeless design. The shoe has a lightweight, contemporary design that may not be the ideal shoe for high-intensity sports, but is certainly ideal for polishing off a casual summertime outfit. With black stitching, the signature Stefan Janoski motif featured on top of the shoe's tongue and an all-black rubber sole, the Nike SB Zoom Air shoe is the perfect addition to any footwear wardrobe for the summer season. The shoe is available for purchase online at the [Premier](https://www.trendhunter.com/trends/lady-premier) shoe website for $75 a pair. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 32% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Pastel-colored Sneakers:** Opportunity for sneaker brands to explore the growing demand for pastel-colored sneakers as a stylish accessory for the summer season. - **Casual Summer Footwear:** Opportunity for retailers to offer lightweight and contemporary footwear options for consumers looking to polish off their casual summertime outfits. - **Timeless Design:** Opportunity for shoe designers to create simple yet timeless designs that appeal to consumers seeking versatile and classic footwear. ### Where This Applies - **Footwear Retail:** Opportunity for footwear retailers to capitalize on the popularity of pastel-colored sneakers and offer a diverse range of options for consumers. - **Fashion Accessories:** Opportunity for fashion accessory brands to incorporate pastel-colored sneakers into their product lines and cater to consumers looking for trendy and stylish footwear. - **Athletic Shoe Brands:** Opportunity for athletic shoe brands to tap into the casual footwear market by offering lightweight and comfortable sneakers suitable for everyday wear. ## Related on Trend Hunter - [Retro Blue Tonal Sneakers](https://www.trendhunter.com/trends/signal-blue.md) - [Supple Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/blue-suede.md) - [Summer-Ready Bright Skate Sneakers](https://www.trendhunter.com/trends/red-stardust-colorway.md) - [Skate Sneakers](https://www.trendhunter.com/trends/big-money-savings-colorway.md) - [Aqua-Tonal Textural Skate Sneakers](https://www.trendhunter.com/trends/day-one-sneaker.md) - [Boldly Patterned Skate Sneakers](https://www.trendhunter.com/trends/olympics-colorway.md) - [Preppy Minimal Skate Sneakers](https://www.trendhunter.com/trends/nicole-hause.md) - [Fuzzy Blue Sneakers](https://www.trendhunter.com/trends/dunk-low-abominable-snowman.md) - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md)