# Sneaker-Boat Shoe Hybrids The Nike SB Zoom Releases Fresh New Colors By Robyn Currie | Published 2009-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sb-zoom References: [hypebeast](http://hypebeast.com/2009/10/nike-sb-zoom-stefan-janoski-obsidian-leather/) & [nike](http://www.nike.com) Fresh new colorways are the best reason for any season. The [Nike](https://www.trendhunter.com/trends/mystic-red-1) SB Zoom does not disappoint this time around, because they are bringing the funk with smoking new hue. Putting the tone on the popular [Stefan Janoski silhouette](https://www.trendhunter.com/trends/sb-dunk-low-1), HypeBeast.com says that the Nike SB Zoom sneakers feature an [obsidian blue leather upper](https://www.trendhunter.com/trends/dunk-low-abominable-snowman), white accents and brown highlights. These kicks are mad, bad and dangerous to know. **Implications** - In the last few years, there has been an increased movement toward mainstream appreciation of preppy-influenced threads. Companies can capitalize on this by creating products that feature strong influences of this fad, while still maintaining the originality and style associated with the brand. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Preppy-influenced Threads:** Create products that feature strong influences of the mainstream appreciation of preppy-influenced threads while maintaining brand originality and style. - **Colorful Sneaker Releases:** Release fresh new colorways of sneakers to attract consumer attention and generate excitement for the brand. - **Cross-style Footwear:** Combine elements from different shoe styles, like sneakers and boat shoes, to create unique and innovative footwear designs. ### Who This Affects Most - **Apparel and Fashion:** Develop preppy-influenced clothing lines that align with the mainstream appreciation for this style trend. - **Sports and Recreation:** Introduce colorful sneaker releases in the sports and recreation industry to appeal to athletes and sneaker enthusiasts. - **Footwear Manufacturing:** Explore the production of cross-style footwear that combines elements from different shoe categories, offering consumers innovative and versatile options. ## Related on Trend Hunter - [Skate Sneakers](https://www.trendhunter.com/trends/big-money-savings-colorway.md) - [Summer-Ready Bright Skate Sneakers](https://www.trendhunter.com/trends/red-stardust-colorway.md) - [Boldly Patterned Skate Sneakers](https://www.trendhunter.com/trends/olympics-colorway.md) - [Blue Tonal Skate Sneakers](https://www.trendhunter.com/trends/university-blue-1.md) - [Retro Blue Tonal Sneakers](https://www.trendhunter.com/trends/signal-blue.md) - [Navy-Tonal Textural Sneakers](https://www.trendhunter.com/trends/navy-colorway.md) - [Dynamic Patterned Skate Sneakers](https://www.trendhunter.com/trends/ps8-skate-sneaker.md) - [Aqua-Tonal Textural Skate Sneakers](https://www.trendhunter.com/trends/day-one-sneaker.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md)