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# Seaside Skater Sneakers
The Nike SB Stefan Janoski Beach Shoes are Stylishly Understated

By M | Published 2014-08-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sb-stefan-janoski-beach
References: [sneakernews](http://sneakernews.com/2014/08/19/nike-sb-stefan-janoski-beach-available/) & [nike](http://www.nike.com/us/en_us/)

The newest [Nike](https://www.trendhunter.com/trends/dunk-olympic-safari) SB Stefan Janoski Beach sneakers cleverly bring the seaside into a super dapper shoe design that is perfect for the summertime.

Nike often revamps their [classic SB Stefan Janoski sneakers](https://www.trendhunter.com/trends/love-and-peace) for each season and the latest design, called Beach, takes inspiration from hanging out on the sand by the ocean. These thick white soled shoes come with a cream colored canvas covered in tiny graphics of [beach-related activities](https://www.trendhunter.com/trends/voile-blanche). The print features things like classic red and white beach umbrellas, people lounging on colorful towels on the sand, bike riders and people swimming. Each of the technicolor illustrations are drawn from an aerial perspective making it look like the canvas shoe silhouette is the beach sand. These sneakers would be great to wear on a summer day with a pair of cut-off jean shorts.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 34% | Activity: 33% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Seasonal Sneaker Revamps:** Companies can take inspiration from shifting seasonal aesthetics to create clever new iterations of classic products
- **Seaside Imagery:** Incorporating coastal graphics into design can give products a fresh, summery feel
- **Aerial Illustration:** Using an overhead view in graphic design can create a unique and playful effect

### Sectors Adopting This

- **Fashion:** Fashion companies can create clothing and footwear that reflects the visuals and aesthetics of popular seasonal locations
- **Tourism:** Tourism companies can feature signature products and designs in their gift shops to extend the customer experience beyond the destination
- **Graphic Design:** Graphic designers can experiment with new visual perspectives in their artwork to bring new energy to familiar products and designs

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