# Artsy Skate Shoes The Nike SB Paper Dunk High by Geoff Mcgetridge Celebrates Skateable Art By Michael Hines | Published 2011-04-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sb-paper-dunk-high References: [highsnobiety](http://www.highsnobiety.com/news/2011/04/15/nike-sb-x-geoff-mcfetridge-paper-dunk-high-for-moca/) & [freshnessmag](http://www.freshnessmag.com/2011/04/16/nike-sb-x-geoff-mcfetridge-paper-dunk-high-for-moca/) [Nike](https://www.trendhunter.com/trends/sb-dunk-low-1) is celebrating the recent opening of skateboarder Lance Armstrong and artist Geoff McFetridge's skatebale art exhibit at the [Museum of Contemporary Art](https://www.trendhunter.com/trends/shenzhen-natural-history-museum) in Los Angeles by creating the Nike SB Paper Dunk High. The exhibit itself is wonderfully colorful and is 100 percent skateable with Nike SB team riders performing weekly [skate sessions](https://www.trendhunter.com/trends/drip) during the exhibitions entire run. The Nike SB Paper Dunk High is designed after one of Geoff McFetridge's exhibit pieces and is limited to 24 pairs. The shoe is cream-colored all around with fearsome black stripes (think tribal armband-style) running from the toebox to the tongue and all around the side and upper panels. The shoes are set to be auctioned off with a starting price of $100. All proceeds go towards the MOCA Foundation. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Skateable Art:** Opportunities exist for artists, designers and athletic brands to collaborate and create skateable art that draws public and commercial interest. - **Limited Edition Footwear:** Limited edition footwear is a disruptive innovation opportunity for retail brands to drive demand and attract a specific target market. - **Experiential Marketing:** Experiential marketing is a disruptive innovation opportunity for brands to create unique interactive brand activations with partners that appeal to consumers. ### Industries Being Reshaped - **Artistic Collaboration:** The art and fashion industries can form alliances to generate skateable art that exhibits and sell in galleries or is auctioned off to create new revenue streams. - **Footwear Retail:** Limited edition footwear is a disruptive innovation opportunity for retail brands to boost sales, increase their brand equity, and create a sense of exclusivity for their customers. - **Brand Activations:** Brands in the art, design and athletic industry can create interactive experiential brand activations that enable consumers to explore art and try the products during various events. ## Related on Trend Hunter - [Patterned Color-Blocked Skate Shoes](https://www.trendhunter.com/trends/sb-dunk-low-1.md) - [Boldly Patterned Skate Sneakers](https://www.trendhunter.com/trends/olympics-colorway.md) - [Skate Sneakers](https://www.trendhunter.com/trends/big-money-savings-colorway.md) - [Bronx-Honoring Skate Shoes](https://www.trendhunter.com/trends/nike-sb-2.md) - [Summer-Ready Bright Skate Sneakers](https://www.trendhunter.com/trends/red-stardust-colorway.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Dynamic Patterned Skate Sneakers](https://www.trendhunter.com/trends/ps8-skate-sneaker.md) - [Aqua-Tonal Textural Skate Sneakers](https://www.trendhunter.com/trends/day-one-sneaker.md) - [All-White Exclusive Skate Sneakers](https://www.trendhunter.com/trends/orange-label-dunk-low-pro-sb.md)