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# Flexible Skate Shoes
The Nike SB Lunar One Shot Shoe is a Skateboarder's Dream Shoe

By Laura McQuarrie | Published 2014-10-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sb-lunar-one-shot
References: [coolhunting](http://www.coolhunting.com/style/nike-sb-lunar-one-shot-skate-shoe.php) & [nikeinc](http://nikeinc.com/news/pd24450f3d6c15779a1183ce7262ca696/sneak_peek)

The [Nike](https://www.trendhunter.com/trends/ps8-skate-sneaker) SB Lunar One Shot sneakers boast that they're "The most data-informed, wear-tested, technology-packed [competitive skate shoe](https://www.trendhunter.com/trends/authentichtvibram) on the market." These claims come from having impressive features like reinforced pieces where shoes are most likely to get scuffed and scraped while skateboarding, along with mesh cut-outs in places where a skateboarder would benefit from a little more flexibility. This data was collected from Nike SB team members Sean Malto and Shane O’Neill, pinpointing the exact spots on a shoe that needed more attention.

The shoes integrate a layer of Nike's Hyperscreen traction to provide additional durability, as well as Lunarlon cushioning for better protection on impact. Since these shoes were designed to do tricks, they'll be like a dream come true for skateboarders who like to test the limits of their gear.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 19% | Activity: 38% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Data-informed Sports Gear:** Incorporating data and wear-testing into the design of sports gear can lead to more effective and durable products that cater to the specific needs of athletes.
- **Flexible Footwear:** Creating shoes with strategically placed mesh cut-outs and reinforced pieces can provide athletes with the flexibility and protection they need to perform at their best.
- **Impact-resistant Cushioning:** Developing footwear with cushioning that can better absorb impact can improve the safety and performance of athletes in high-impact sports.

### Who This Affects Most

- **Sporting Goods:** Incorporating data and wear-testing into the design of sporting goods can lead to more effective and durable products that cater to the specific needs of athletes.
- **Footwear:** Creating shoes with strategically placed mesh cut-outs and reinforced pieces can provide athletes with the flexibility and protection they need to perform at their best.
- **Athletic Performance:** Developing footwear with cushioning that can better absorb impact can improve the safety and performance of athletes in high-impact sports.

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