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# Watermelon-Inspired Sneakers
The Nike SB Dunk Mid Sneakers Gracefully Imitate Watermelons

By Alexander Lam | Published 2013-07-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sb-dunk
References: [sneakernews](http://sneakernews.com/2013/07/12/nike-sb-dunk-mid-lucky-green-atomic-red/) & [nike](http://www.nike.com/us/en_us/c/skateboarding)

Drawing from the color palette of a watermelon, the [Nike](https://www.trendhunter.com/trends/red-stardust-colorway) SB Dunk Mid sneakers let you strut around in supreme fruity style. Each pair of these [high-top skateboard shoes](https://www.trendhunter.com/trends/sb-dunk-low-1) feature a mouth-watering collection of colors.

The shoe's base color is lucky green while accompanying colors and patterns give the shoe its delicious design. The midsoles of the shoe are colored yellow to give it the appearance of watermelon rinds. Other than the splash of yellow, the rest of the fantastical sneaker is plastered with green with the exception of the Nike [swoosh](https://www.trendhunter.com/trends/nike-vomero-plus). The swoosh was made to be atomic red to look like the innards of a watermelon.

The Nike SB Dunk Mid sneakers will hit store shelves in September 2013.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 76% | Activity: 64% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Fruit-inspired Sneakers:** Opportunity for shoe brands to create unique designs inspired by various fruits, offering consumers bold and playful footwear options.
- **Colorful Skateboard Shoes:** Skateboard shoe brands can explore vibrant color palettes and patterns to create eye-catching designs that appeal to the skateboarding community.
- **Food-themed Fashion:** Fashion brands can tap into the food-themed trend and create clothing and accessories inspired by different foods, allowing consumers to showcase their unique style and interests.

### Industries Being Reshaped

- **Footwear:** Footwear industry can leverage the popularity of unique and playful designs inspired by fruits to attract customers and differentiate their products.
- **Skateboarding:** Skateboarding industry can incorporate colorful and visually appealing skateboard shoe designs to cater to the preferences of skateboarders and enhance their performance.
- **Fashion:** Fashion industry can explore the intersection of food and fashion, allowing consumers to express their individuality and sense of style through food-themed clothing and accessories.

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